Conversion theory is Serge Moscovici’s conceptual analysis of the cognitive and interpersonal processes that mediate the direct and indirect impact of a consistent minority on the majority (Moscovici, 1976).
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Populism is brewing in many Western democracies. Is there a way to fight back? It may be too late — at least this time around.
How do you de-code the word-of-mouth tipping point? This PR guide will help you identify and target the right type of referrers to succeed.
Do you aspire to design viral loops for your business? Bring out your calculator — it's time for viral math.
Why is it so difficult for private companies to get recognized for CSR activities? Doing good is important, but the rules of storytelling still apply.
Identify a stupid majority and join forces with the smart minority to bring the giants down. It might just become the finest PR work of your career.
Instead of trying to cram everything into one single front page, your business could make good use of multiple high-converting front pages.
If you're a PR pro and a Wordpress-lover, then you should check out KingSumo Headlines which will help you write better headlines with A/B-testing.
I tend to get hooked on certain bloggers. Being a blogger myself, I enjoy learning from the best. Lately,...