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Tag: Conversion Optimization

How to Create a Data-Driven Marketing Strategy

Use data-driven marketing to pinpoint marketing campaign weaknesses, showcase strengths, and find high-quality leads.

Viral Loops (and some Math)

Do you aspire to design viral loops for your business? Bring out your calculator — it's time for viral math.

Front Page Cannibalism

Instead of trying to cram everything into one single front page, your business could make good use of multiple high-converting front pages.

Headline Optimisation with WordPress

If you're a PR pro and a Wordpress-lover, then you should check out KingSumo Headlines which will help you write better headlines with A/B-testing.

Pointing at Buttons

Why you should be pointing at buttons to increase your site's conversion rates. When I started doing it, my conversion rates went up with 17 percent.

Marie Forleo’s Blog Design

I tend to get hooked on certain bloggers. Being a blogger myself, I enjoy learning from the best. Lately,...

The Massive Action Strategy

You need a massive action strategy to achieve massive success. Inspired by Tony Robbins, 'massive action' is also applicable for fast online growth.

The Internet Marketing Matrix

Many organisations are looking for ways to organise and measure their online activities. I like to use the Internet Marketing Matrix.
Jerry Silfwer is a senior marketing consultant based in Stockholm, Sweden. He aides CMOs and Communication Directors to devise best-in-class online strategies, develop junior talent, and lead workshops. He is also a popular speaker on inbound marketing, social media trends, and strategic communication.
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