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The Things that Do Attain: Practical Poetry for Complicated Times

Happiness via a quiet mind might just be the most ambitious of quests; so elusive and difficult to attain. This is stoic philosophy encapsulated in a poem.

My Freelance Business

From April of 2013, I will be entering a new professional role. My agency will go under the name Spin Factory.

How to Sell (for People who Hate Selling)

Not many in our line of business would confess to this, but I for one don't like to sell. This could be a problem for most.

The Value Pyramid

People will always be wanting you to deliver value. By using the value triangle to set people's expectations, you position yourself better.

Career Advice for Young PR Professionals

My no. 1 career advice is to learn how to write well, and how to write well fast.
A picture of a modern pr agency office landscape with chairs, desks, meeting rooms, and computer screens.

Public Relations Jobs (and How to Get Them)

Looking for public relations jobs? Discover how to prepare yourself for a successful career in the public relations industry.

How to Choose a PR agency

How do you know if your PR agency will be successful? On the account team, look for a mid-level "PR Engine" with something to prove.
Jerry Silfwer is a senior marketing consultant based in Stockholm, Sweden. He aides CMOs and Communication Directors to devise best-in-class online strategies, develop junior talent, and lead workshops. He is also a popular speaker on inbound marketing, social media trends, and strategic communication.
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