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The Referral Energy Theory

Public relations is easy to understand, but difficult to master. This post will guide you on how to de-code brand relationships.

How to Build a Personal Brand

We all have the tools we need to build our personal brands. And by using this personal brand framework, you can, too.
Jerry Silfwer is the senior PR strategist behind Doctor Spin. Via his agency Spin Factory, Jerry is advising brands on how to adapt to a 'digital first' world. He lives in Stockholm, Sweden.
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