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Programmatic Brainwashing

Brands will start to explore psychological "pre-suasion" campaigns micro-targeting individuals. Welcome to the advent of inception marketing.

How to Persuade Anyone of Anything

How do you persuade anyone of anything? It requires careful preparations, active listening — and good ethics.
The Engagement Pyramid

The Engagement Pyramid

Successful online activation campaigns must isolate and engage. The Engagement Pyramid explains how and why.

Apocalypse Survival for PR Pros

The apocalypse is upon us and we all have to rely on our skills. As PR professionals, what are our chances of survival?
Jerry Silfwer is the senior PR strategist behind Doctor Spin. Via his agency Spin Factory, Jerry is advising brands on how to adapt to a 'digital first' world. He lives in Stockholm, Sweden.
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