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To succeed with a stoic approach, obstacles must be made into PR opportunities. Hardships will be your best tools for conquering public opinion.
People want to believe — despite being proven wrong. In a world of 'alternative facts,' many fall victims to psychological delusions.
Do you aspire to design viral loops for your business? Bring out your calculator — it's time for viral math.
You seem to think that PR pros only care about publicity, but we don't. We have, however, begun seeing other people.
Many leaders, politicians, and communication professionals invest in media training. However, many mistakes are being made over and over. Here's how to avoid them.
The case study on exactly how Tinitell successfully crowdfunded a wristphone for kids on Kickstarter.
Fancy a movie marathon with spin doctor movies? Here's a tight list for all you propagandists and public relations professionals.
What does it mean to "spin" something in public relations — and does spin suck? Here's why spin is a good thing.
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