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How to Fight Populism

Populism is brewing in many Western democracies. Is there a way to fight back? It may be too late — at least this time around.

The Referral Energy Theory

Public relations is easy to understand, but difficult to master. This post will guide you on how to de-code brand relationships.
Jerry Silfwer is the senior PR strategist behind Doctor Spin. Via his agency Spin Factory, Jerry is advising brands on how to adapt to a 'digital first' world. He lives in Stockholm, Sweden.
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