A short post dear reader, so pay close attention.

I’m going to reveal a favourite trick known to most conversion specialists, but not to the average digital marketer. It’s fun — and a little bit weird, too.

We all debate (well, some of us) colours of buttons for maximum conversions. But there are more to getting that important click than just picking the right kind of button.

A Good Point

You can increase the number of people clicking web buttons by using visual elements to point at them. I do it myself on the front page of this blog:

Pointing at buttons for higher conversion rates.
Adding that tiny arrow increased my conversion rate with 17%.

Is this really worthy of a blog post, one might wonder.

Well, in this particular case, I saw an average conversion increase of 17% over the three following months compared to the three months before. (Now, this could, of course, also been affected on varying levels of content across these months, but still.)

Look Here

Of course, the use of arrows is perhaps the most obvious application. You could also use other types of visual pointers, like in this landing page:

Screen Shot 2014-07-05 at 20.41.07
Just look at it, please.

There’s no actual “pointing” involved here, but rather a girl looking at the button. Tricks like these might not make or break your digital strategy, but can you really afford to loose percentages here and there?

Photo by Jeremy Perkins on Unsplash.

3 COMMENTS

  1. I agree with the psychology here, it really works. One dilemma of course is how this technique also must be adapted to responsive websites. When I view your site in my mobile, the arrow points left (outside the screen) but the content is below it. This begs the need to have multiple images and gaze-directions, based on the width of the viewport. I’d say it’s worth it.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.