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“The more you leave out, the more you highlight what you leave in.”

— Henry Green

The Twin Peaks finale left me sad and empty. But what if the show ended on a positive note? This is my “happy ending” theory.

by Jerry Silfwer // Twitter, Facebook, LinkedIn
Spin Doctor & Copywriter // Spin Factory

First — spoiler alert.

As I finished watching season 3 of Twin Peaks, being a fan for so many years, I felt disappointed and empty. So many side stories left unanswered, especially Audrey’s story. And Dale Cooper’s failure to defeat Judy, the ultimate evil. Ouch.

A few days passed, and little by little, two questions started to form in my head:

  • What if David Lynch and Mark Frost actually gave us answers to everything? 
  • And what if each and every scene is absolutely crucial to the main plot?

I had to take a closer look:

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Why are there four dots ending the intros and opening crawls in Star Wars? And is there really such a thing as a ‘four dot ellipsis’?

by Jerry Silfwer // Twitter, Facebook, LinkedIn
Spin Doctor & Copywriter // Spin Factory

Here’s a source of many sleepless nights:

Some time ago, I noticed a strange four dot ellipsis in the opening sequence of Star Wars: The Force Awakens:

star wars four dot ellipsis

Wait, but why are there four dots?

Then, at the end of the opening crawl, we see a four dot ellipsis yet again:

four dot ellipsis end of star wars intro

Okay?

As a professional communicator and Swede with many international clients, I’m always striving to improve my English. And it’s Star Wars.

I just had to get to the bottom of this:

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Why is it so difficult for private companies to get recognized for CSR activities? Doing good deeds is important, but the rules of storytelling still apply.

by Jerry Silfwer // Twitter, Facebook, LinkedIn
Spin Doctor & Copywriter // Spin Factory

Zzz. Wait, what?

CSR is short for Corporate Social Responsibility. But you already knew that, right?

It’s when a company contributes to the greater good of society outside their core business — even though they don’t actually have to.

Like drilling fresh water wells in Africa, planting rainforest in the Amazon, or donating funds to disaster relief.

Companies wouldn’t be engaging in CSR activities if it weren’t for a sense of responsibility amongst the people who work there.

However, most companies would agree that it would be kind of nice if the outside world would acknowledge their activities. Because in general, it’s difficult to get public recognition for these types of activities.

So why is it so difficult to promote CSR activities — and what can a company do about it?

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Star Wars is just one of those perfect examples of classic storytelling.

by Jerry Silfwer // Twitter, Facebook, LinkedIn
Spin Doctor & Copywriter // Spin Factory

A while back, I took a stab at outlining the storytelling elements.

But I also wanted to apply these classical elements to an actual story, to see how they would work. The choice of a great story was a no-brainer:

Star Wars.

I was born in 1979, so Star Wars was an important part of my upbringing. Younger readers might apply these elements to Lord of the Rings, Game of Thrones, Harry Potter or, I don’t know — The Twilight Saga? 

Here goes:

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How do you improve your storytelling? These simple scripts will help you — in less than 15 minutes.

by Jerry Silfwer // Twitter, Facebook, LinkedIn
Spin Doctor & Copywriter // Spin Factory

So this weekend, I’ve found that winning an imaginary lottery, Finding Nemo and Billy Idol all have something in common.

If you’re looking to improve your storytelling, then I have three perfect ways for you to challenge your brain and get some great results in the process.

And the best part: Neither of these techniques should take you more than 15 minutes to try.

Here goes:

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Some storytelling elements just keep coming back, again and again. Well, here they are.

by Jerry Silfwer // Twitter, Facebook, LinkedIn
Spin Doctor & Copywriter // Spin Factory

In storytelling, some things just work.

Therefore, yours truly have done some research and collected the different storytelling elements in one place, including a basic infographic.

It would be quite fun and interesting to do a content marketing series which followed these steps as an experiment, right?

Here goes:

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As a Swede working in New York, I say strange things. Here’s a list of Swedish idioms and proverbs translated into English.

by Jerry Silfwer // Twitter, Facebook, LinkedIn
Spin Doctor & Copywriter // Spin Factory

Working as a Swede in New York, I’m often guilty of “Swenglish.”

In general, I think Scandinavians often use English rather well, but we often mess things up, too. And our American friends will get a good laugh out of it, for sure.

Here’s a list of typical Swedish idioms and proverbs — directly translated into English:

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