I’ve been blogging for a while, so you might wonder where to start? Therefore, I’ve listed my three most popular articles in seven different categories below; public relations, communication theories, digital strategy, persuasion techniques, social media marketing, storytelling, and brain software.
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“In my opinion, Doctor Spin is Sweden’s no. 1 PR blog.”
Markus Welin, Social Media Specialist
Best Articles by Category
(page still under construction, sorry about that)
What is Public Relations (PR)? — If you’re new to the world of professional influence, this is a good place to start.
The Honeymoon Outreach — How to increase your chances of success when pitching online influencers.
Press Release Template (Classic Version) — Press releases have a bad reputation (due to extensive misuse), but they’re certainly still important.
‘Alternative Facts’ and Why Some People Believe Them (The Napoleon Post) — A round-up of the science behind why we often believe stuff that isn’t actually true.
The Engagement Pyramid (based on the 1% Rule) — A good introduction to the dynamics of social media engagement.
Inbound Marketing is a New Paradigm — A cornerstone post on why we need to rethink marketing and PR today.
An Experiment on How Content Marketing Works — My report from testing out a powerful content marketing strategy.
11 Disturbingly Evil Leadership Hacks — How you can get your team to comply using the type of techniques you won’t read about anywhere else.
Call-to-Actions (and Why You Should Use Them) — Includes a simple tactic that you can use to quickly modernize your marketing- and communications team.
Social Media Marketing
The Follower Contract — What if you could read that invisible contract between your brand and its followers?
Viral Loops (and the Math Behind Them) — A play-by-play on how to use viral mechanics to ramp up your online reach.
Storytelling for Jedi Masters — Learn the cornerstones of good storytelling from the famous sci-fi franchise, Star Wars.
How to Improve Your Storytelling (in 15 Minutes) — A few easy-to-use exercises to focus your storytelling.