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Longer videos tend to drive higher engagement, new research suggests.

by JERRY SILFWER aka Doctor Spin
Expert in corporate communications and online persuasion

Contrary to what most experts say, longer videos drive higher engagement.

This is similar to what we’ve learned about blog posts — search engines and engaged reader tend to favor long-form articles.

According to a recent report, 80% of all online videos are shorter than 5 minutes, however, these videos only drive less than a third of the total engagement (tag:engagement). In short, producing videos longer than the traditional 90 seconds might not be the wrong to go.

Check out the infographic (tag:infographics) by TwentyThree:

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