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“Here comes everybody.”

— Clay Shirky

Do you aspire to design viral loops for your business? Bring out your calculator — it’s time for viral math.

by Jerry “Doctor Spin” Silver // Twitter, Facebook, LinkedIn
Senior Digital Strategist // Spin Factory

Let’s do some viral loop math!

Let’s say you post a cat video on YouTube. And it’s (obviously) really, really funny.

You share it across your social networks and you get your first 1,000 views.

Out of these viewers, 10% (100 people) decides to share your cat video with their friends, once. Each share generates 11 new views of the video, a total of 1,100 views. Going from 1,000 views (1st cycle) to 1,100 new views (2nd cycle) equals a viral coefficient of 1,1.

And anything above 1,0 = viral, wohoo!

How many views will you get in the 3rd cycle? Out of the 1,100 people in the 2nd cycle, 10% will share it once generating on average 11 new views per share and — boom! — you get 1,210 (1,100 x viral coefficient) additional views after the 3rd cycle!

Well, look at your cat video now, mighty Viral Loop Designer!

But before we get ahead of ourselves, let’s examine the inner workings of viral math:

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There’s an invisible contract between brands and their online following. If you could read it, what would it say?

by Jerry “Doctor Spin” Silver // Twitter, Facebook, LinkedIn
Senior Digital Strategist // Spin Factory

Why do people follow brands on social media?

Most businesses aren’t paying much attention to the why question.

Instead, they focus more on the how — how do I get people to follow? But the how is easier to answer if you understand the why.

In each single act of following, there’s a critical time displacement:

You follow (now) on faith (future) from trust (past).

Or, in another way of putting it:

There’s an invisible contract between the brand and the follower. Now, if such a contract were visible, what would it say?

Here goes:

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With Snapchat, you can just “snap away” and not be too concerned with quality, since you’re not adding anything to a stored public profile.

by Jerry “Doctor Spin” Silver // Twitter, Facebook, LinkedIn
Senior Digital Strategist // Spin Factory

I confess.

When Snapchat started gaining traction, I failed to see what the whole point of the app was.

Personally, I like to put some love into the content I create, so producing disappearing content felt like a waste of time and energy. And I’m not into sending NSFW stuff to people, so I thought that all those teenagers could keep Snapchat for themselves. That even a PR expert like myself sometimes has to admit that there are some things that I’m simply too old to enjoy.

I got over it, though. (You’re never too old to play around and have some fun, right?) Snapchat is a wonderfully quirky little app.

But where most new apps are easy-to-use right out of the box, Snapchat simply does things differently. And this is why I wanted to put together this brief post aimed at all you grown ups who aren’t using Snapchat just yet!

Here we go:

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Do you follow someone on social media with a picture-perfect lifestyle, but you suspect that they’re just faking it? Me, too. I hear people complaining about social media fakers all the time. Many are frustrated about how ordinary people in their feeds are simply trying too hard. It used to be lifestyle bloggers putting on a [...]

by Jerry “Doctor Spin” Silver // Twitter, Facebook, LinkedIn
Senior Digital Strategist // Spin Factory

Do you follow someone on social media with a picture-perfect lifestyle, but you suspect that they’re just faking it?

Me, too.

I hear people complaining about social media fakers all the time. Many are frustrated about how ordinary people in their feeds are simply trying too hard. It used to be lifestyle bloggers putting on a dazzling show for their followers, but now it’s your neighbour, your co-worker and your old classmate.

“If you experience negative emotions, just unfollow them,” I say.

But it’s often not that simple in the economy of likes where you can’t separate your online network from your physical world. Unfollowing someone, blocking someone — even stopping to like a friend’s status updates on Instagram, well, that’s something that many posters take personally.

We get pulled into this world of the social media fakers. So we ask ourselves:

How did we end up here? And how do we get out of it?

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How do you get real Instagram followers for your business? Here you’ll find those few strategies that actually work.

by Jerry “Doctor Spin” Silver // Twitter, Facebook, LinkedIn
Senior Digital Strategist // Spin Factory

Instagram is tons of fun.

Also, Instagram is a social network where many companies and organizations are trying to build their own following.

But how do you become successful as a brand on Instagram?

  • Are there any magic hashtags that you can use?
  • Or a way to game the Instagram user recommendation engine?
  • Should you sharpen your comedy skills — or just take some photography classes?

Well, there are spin strategies that will help you. But they might just not be what you think they are.

Here goes:

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Those Facebook fans you paid once to acquire, you must now pay twice to reach. Time to adapt to “Facebook Zero.”

by Jerry “Doctor Spin” Silver // Twitter, Facebook, LinkedIn
Senior Digital Strategist // Spin Factory

We’ve all seen the decline of organic reach for Facebook pages.

I have it on good authority from inside sources on Facebook that it will continue to drop for commercial pages. Inside sources predict that organic reach will hit 0% for non-boosted corporate updates in a not too distant future.

Also, Facebook advises against paid campaigns aiming to get more likes for your page. Having many fans connected to your page simply won’t help you as much as it once did. Today that relationship between the user and the company is rather a data point used for paid targeting, not for organic reach.

Facebook is rapidly turning into an advertising platform for native content.

How will this affect your Facebook strategy?

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How do you get your blog post out there and in front of the right people for your business?

by Jerry “Doctor Spin” Silver // Twitter, Facebook, LinkedIn
Senior Digital Strategist // Spin Factory

If content is king, then you need to create royal content. But with so many senders out there pushing their information, message/market fit is a critical factor, but it’s no guarantee for success in itself.

Many content creators expect their content to get the attention it deserves. The truth is — it rarely does.

Apart from royal content, you also need at least one of these three things:

  1. A stock of pre-built trust.
  2. Critical mass.
  3. Luck with timing.

Establishing trust within a community takes time and luck seems to favor the persistent. So what you can do attain critical mass for your newly written blog post?

In this post, I’ll walk you trough 18 cool techniques for you to use:

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Do we really need more social networks? Here are four networking sites that need to exist.

by Jerry “Doctor Spin” Silver // Twitter, Facebook, LinkedIn
Senior Digital Strategist // Spin Factory

Do we really need more social networks?

Well, I think so.

I do spend quite some time on networking sites already. Still, I want more of them.

Here are four social networks that need to exist:

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How often should you post to your Facebook page? Actually, it’s not a fixed number, but more of an algorithmic wave-ride.

by Jerry “Doctor Spin” Silver // Twitter, Facebook, LinkedIn
Senior Digital Strategist // Spin Factory

“How often should I post to my Facebook page?”

That’s one of the most common questions I get about Facebook marketing these days.

The puritans will probably say something along the lines with, “if you don’t have anything to say, don’t say anything.”

Unfortunately, it doesn’t really work that way. Even if we sometimes relate to corporations as if they were humanoids, they are simply the sum of organized structures.

The trick is, rather, to ride the algorithmic wave.

Here’s how:

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Lots of companies waste money on social media marketing — despite good intentions. Which pitfalls could you avoid?

by Jerry “Doctor Spin” Silver // Twitter, Facebook, LinkedIn
Senior Digital Strategist // Spin Factory

It’s not that easy to get social media marketing right.

Still, that doesn’t stop most companies from giving it a go without a good strategy.

Having seen many of these attempts, where each and every step tend to cost lots of money, I wanted to compile a list of typical mistakes that are often being made in sequence before the company starts getting things right.

Here goes:

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