Good PR doesn’t have to be so complicated.

Sure, our profession does have a somewhat bad reputation. It sucks, sometimes. And the whole thing with publics can be a bit confusing. But at its core, public relations can be quite straightforward.

Here’s a matrix to keep all your sucky PR ducks in order:

Bad product/service + bad communication = bad PR

Bad product/service + good communication = bad PR

Good product/service + bad communication = bad PR

Good product/service + good communication = good PR

Simple as that. Now, go do some good PR.

Good product/service + good communication = good PR.

Photo by Andrei Stratu on Unsplash.

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Doktor Spinn@collentine Recent comment authors

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nice. Simple but true. Back to basics ;)