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Is there a way to tell a good story? I've outlined several ways of how great stories have been structured for centuries.
Brands will start to explore psychological "pre-suasion" campaigns micro-targeting individuals. Welcome to the advent of inception marketing.
I was in Italy in the middle of summer, and it was hot. The Italian fashion brand I was meeting up with had gotten this idea that it would be great to add some...
This was a dead-end year with lots of learnings.
The Chinese government has found a way to cut costs and add speed to their news broadcasting by using a virtual news anchor modeled on a human.
The New York Times misreported the Kitty Genovese case. By allowing the public to search their online archive, we all get better journalism.
Initiative Qs go-to-market strategy is a powerful viral loop.
The minification of the media landscape might be a formating illusion. We do in fact love long stories.
Jerry Silfwer is a senior marketing consultant based in Stockholm, Sweden. He aides CMOs and Communication Directors to devise best-in-class online strategies, develop junior talent, and lead workshops. He is also a popular speaker on inbound marketing, social media trends, and strategic communication.
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