So, I was thinking the other day about how I would put together a perfect PR education.

I guess I would compile it something like this:

Year 1

First Semester

Media Logic I, 10 weeks
— Bandwagon Effect, Card-Stacking, Dunbar’s Number, Spiral of Silence, Market-Driven Journalism, The Tipping Point, The Long-Tail, Shannon-Weaver Model, The Global Village, News Media Logic, Social Media Logic, etc.

Media Organizations, 5 weeks
— Media Conglomerates, The Power of Media, Market-Driven Journalism, Ownership Structures, Global vs. Local Media, Circulation, etc.

Modern Marketing, 5 weeks
– The Media Mix, Bought/Owned/Earned Media, Introduction to PR, SEO Basics, Introduction to Web Strategy, Mobile Marketing, Advertising, Push & Pull, Social Objects, Media Buy Dynamics, Integrated Marketing, Branding, etc.

Second Semester

Rhetoric, 5 weeks
– Oral Presentations, Written Presentations, Pitching Basics, Classical Disposition, Presentation Software, etc.

Methodology I, 5 weeks
– Qualitative vs. Quantitative Research, Correlations, etc.

Persuasiv3 Writing, 10 weeks
– Headlines, Style, Clarity and Brevity, Call-To-Action, Prominence, Structure and Disposition, Proofreading, Copy Editing, Portfolio Production, etc.

Year 2

First Semester

Creativity Techniques, 5 weeks
– Brainstorming, Physical Feedback Loop, Image-Streaming, Variation Technique, Case Studies, Inspirational Seminars, etc.

Organizational Structures, 5 weeks
– Listed Companies, Small- and Medium-Sized Businesses, Marketing Structures, Value-Chain, Controlling, Laws, Ethics, etc.

Strategic Communications, 10 weeks
– Two-Way Symmetrical Model, Open/Closed Systems Models, Business Objectives, PR Value, and Measurability, etc.

Second Semester

Tools of the Trade, 10 weeks
– Media Training Basics, Press Releases, Policies and Guidelines, PR Strategies, Workshop Formats, Media Relations Basics, Content Creation, Infographics, SWOT Analysis, Social Media Intelligence, etc.

Methodology II, 5 weeks
– Statistics, Science Philosophy, etc.

Diploma Thesis, 5 weeks
– Students to pick the subject.

Year 3

First Semester

Web Strategy & Online Conversion, 10 weeks
– Call-to-Actions, Disposition, Structure, Wireframes, Mockups, Semiotics etc.

PR Summit, 10 weeks
– Arranging Seminars, Inviting Guests & Speakers, Event Marketing, PR Logistics, etc.

Second Semester

Media Logic II, 5 weeks
– Maslow’s Pyramide, Uses & Gratifications, Incentives & Motivators, Gift Status, Media Semantics, The Medium is the Message, Critical Theories, Perception, and Cognition, etc.

Methodology III, 5 weeks
– Qualitative vs. Quantitative Research, Advanced Science Philosophy, etc.

Bachelor Thesis, 10 weeks
– Students to pick the subject.

Year 4

First Semester

Internship / International Studies, 10 weeks
-Students to find their own internships or choose the subjects and country to study in.

Methodology IV, 5 weeks
– Advanced Research, Advanced Science Methods, etc.

Social Psychology and Persuasion, 5 weeks
– The Advisory Role, Underdog Psychology, Conflict/Diplomacy, Affirmations, Visualizations, Authority, Influencing Influencers, Spin Doctoring, The Power of Suggestions, Social Proof/Testimonials, etc.

Second Semester

Available specializations at 1/2 speed (choose 2-4):

Public Affairs and Lobbying, 10 weeks

Corporate Communications and Issues Management, 10 weeks

Social Media PR and Community Management, 10 weeks

CSR and B2B Industry PR, 10 weeks

Internal Communications and Employer Branding, 10 weeks

FMCG PR and Branding, 10 weeks

Year 5

First Semester

Master Thesis, 20 weeks
– Students to pick the subject.

Public Relations Masters Degree.

What do you think the perfect public relations masters degree should include? Let me know in the comment section.