The Stupid Majority

Identify a stupid majority and join forces with the smart minority to bring the giants down. It might just become the finest PR work of your career.

Digital First is the Way

Digital first is the new paradigm, because if business works in the complex world of social media, it will work everywhere else as well.
Jerry Silfwer is the senior PR strategist behind Doctor Spin. Via his agency Spin Factory, Jerry is advising brands on how to adapt to a 'digital first' world. He lives in Stockholm, Sweden.
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