The Surround Strategy

I was in Italy in the middle of summer, and it was hot. The Italian fashion brand I was...

The Follower Contract

There's an invisible contract between a brand and its social following.

Instagram Strategies (for Businesses)

How do you get real Instagram followers for your business? Here you'll find those few strategies that actually work.

Riding the Wave of Engagement

How to ride the social media wave of engagement to maximise the number of likes, comments, and share for your brand.

The Secret Sauce for Social Media Sharing

Social media sharing follows a different media logic. Make sure to never underestimate the sheer power of social media narcissism.
Facebook page updates

How Many Facebook Updates per Day is Optimal?

How often should you post to your Facebook page? Actually, it's not a fixed number, but more of an algorithmic wave-ride.
Jerry Silfwer is the senior PR strategist behind Doctor Spin. Via his agency Spin Factory, Jerry is advising brands on how to adapt to a 'digital first' world. He lives in Stockholm, Sweden.
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