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Here you’ll find all Doctor Spin’s articles on branding, strategic communication, and social media strategies.

The Surround Strategy: The Undeniable Power of Sticking to One Single Online Message

I was in Italy in the middle of summer, and it was hot. The Italian fashion brand I was...
Data warehouse.

Get a Data Warehouse Now: The Basic First Step for any Data-Driven PR Strategy

Datadriven PR- and marketing is the future. But the time to invest in a data warehouse is now, not tomorrow.

The Stupid Majority

Identify a stupid majority and join forces with the smart minority to bring the giants down. It might just become the finest PR work of your career.

The Follower Contract

There's an invisible contract between a brand and its social following.

How to Build a Personal Brand

We all have the tools we need to build our personal brands. And by using this personal brand framework, you can, too.

Instagram Strategies (for Businesses)

How do you get real Instagram followers for your business? Here you'll find those few strategies that actually work.

Riding the Wave of Engagement

How to ride the social media wave of engagement to maximise the number of likes, comments, and share for your brand.

Pointing at Buttons

Why you should be pointing at buttons to increase your site's conversion rates. When I started doing it, my conversion rates went up with 17 percent.
Jerry Silfwer is a senior marketing consultant based in Stockholm, Sweden. He aides CMOs and Communication Directors to devise best-in-class online strategies, develop junior talent, and lead workshops. He is also a popular speaker on inbound marketing, social media trends, and strategic communication.
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