I was in Italy in the middle of summer, and it was hot. The Italian fashion brand I was...
Identify a stupid majority and join forces with the smart minority to bring the giants down. It might just become the finest PR work of your career.
There's an invisible contract between a brand and its social following.
We all have the tools we need to build our personal brands. And by using this personal brand framework, you can, too.
How do you get real Instagram followers for your business? Here you'll find those few strategies that actually work.
How to ride the social media wave of engagement to maximise the number of likes, comments, and share for your brand.
I'm starting a new series, Monday Challenges. Every Monday I will answer or discuss a question or challenge sent in by my readers. Hopefully, you'll find...
Why you should be pointing at buttons to increase your site's conversion rates. When I started doing it, my conversion rates went up with 17 percent.
Is it crystal clear how the "strategy" will help the brand to beat their competitors and win in their marketplace?
You need a massive action strategy to achieve massive success. Inspired by Tony Robbins, 'massive action' is also applicable for fast online growth.
Social media sharing follows a different media logic. Make sure to never underestimate the sheer power of social media narcissism.
How often should you post to your Facebook page? Actually, it's not a fixed number, but more of an algorithmic wave-ride.
As a frequent business traveler, here's what I would expect from my dream hotel — when it comes to its digital presence.
Digital first is the new paradigm, because if business works in the complex world of social media, it will work everywhere else as well.
Many organisations are looking for ways to organise and measure their online activities. I like to use the Internet Marketing Matrix.