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Here you’ll find all Doctor Spin’s articles on branding, strategic communication, and social media strategies.

The Surround Strategy

I was in Italy in the middle of summer, and it was hot. The Italian fashion brand I was...

The Stupid Majority

Identify a stupid majority and join forces with the smart minority to bring the giants down. It might just become the finest PR work of your career.

The Follower Contract

There's an invisible contract between a brand and its social following.

How to Build a Personal Brand

We all have the tools we need to build our personal brands. And by using this personal brand framework, you can, too.

Instagram Strategies (for Businesses)

How do you get real Instagram followers for your business? Here you'll find those few strategies that actually work.

Riding the Wave of Engagement

How to ride the social media wave of engagement to maximise the number of likes, comments, and share for your brand.

A Social Media Strategy for Long Sales Cycles

I'm starting a new series, Monday Challenges. Every Monday I will answer or discuss a question or challenge sent in by my readers. Hopefully, you'll find...

Pointing at Buttons

Why you should be pointing at buttons to increase your site's conversion rates. When I started doing it, my conversion rates went up with 17 percent.

The Strategy Bullshit Detector

Is it crystal clear how the "strategy" will help the brand to beat their competitors and win in their marketplace?

The Massive Action Strategy

You need a massive action strategy to achieve massive success. Inspired by Tony Robbins, 'massive action' is also applicable for fast online growth.

The Secret Sauce for Social Media Sharing

Social media sharing follows a different media logic. Make sure to never underestimate the sheer power of social media narcissism.
Facebook page updates

How Many Facebook Updates per Day is Optimal?

How often should you post to your Facebook page? Actually, it's not a fixed number, but more of an algorithmic wave-ride.

My Geeky Dream Hotel

As a frequent business traveler, here's what I would expect from my dream hotel — when it comes to its digital presence.

Digital First is the Way

Digital first is the new paradigm, because if business works in the complex world of social media, it will work everywhere else as well.

The Internet Marketing Matrix

Many organisations are looking for ways to organise and measure their online activities. I like to use the Internet Marketing Matrix.
Jerry Silfwer is the senior PR strategist behind Doctor Spin. Via his agency Spin Factory, Jerry is advising brands on how to adapt to a 'digital first' world. He lives in Stockholm, Sweden.
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