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PR Theories

Here you’ll find all Doctor Spin’s articles on PR theories, communication research, and academic findings.

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The Death of Kitty Genovese

The New York Times misreported the Kitty Genovese case. By allowing the public to search their online archive, we all get better journalism.

The Referral Energy Theory

Public relations is easy to understand, but difficult to master. This post will guide you on how to de-code brand relationships.
The Engagement Pyramid

The Engagement Pyramid

Successful online activation campaigns must isolate and engage. The Engagement Pyramid explains how and why.

Small Numbers Matter

We love big numbers in marketing, but when push comes to shove, it's the small numbers that matter.

The ‘Publics’ In Public Relations

The psychologist John Dewey (1859-1852) formulated the concept of publics as a result of situational stimuli.

The Magic Middle

Instead of going big every time, consider the Nash equilibrium and pitch Magic Middle Influencers instead.

How to Scale Social Media Marketing

Trying to scale social media marketing won't work, but tapping into several different and pre-existing interest group systems does.

Creatures Of Habit

Will there be superbrands also in the future? Will we see the Coca Cola’s, the McDonald’s, the Apple’s, or the Google’s in a...
Jerry Silfwer is the senior PR strategist behind Doctor Spin. Via his agency Spin Factory, Jerry is advising brands on how to adapt to a 'digital first' world. He lives in Stockholm, Sweden.
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