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PR Theories

Here you’ll find all Doctor Spin’s articles on PR theories, communication research, and academic findings.

The Engagement Pyramid

Successful online activation campaigns must isolate and engage. The Engagement Pyramid explains how and why.

Small Numbers Matter

We love big numbers in marketing, but when push comes to shove, it's the small numbers that matter.
A crowded subway car where everyone is staring at their cell phones.

The Publics In Public Relations

The psychologist John Dewey (1859-1852) formulated the concept of publics as a result of situational stimuli.

The Magic Middle

Instead of going big every time, consider the Nash equilibrium and pitch Magic Middle Influencers instead.

How to Scale Social Media Marketing

Trying to scale social media marketing won't work, but tapping into several different and pre-existing interest group systems does.

Creatures Of Habit

Will there be superbrands also in the future? Will we see the Coca Cola’s, the McDonald’s, the Apple’s, or the Google’s in a...
Jerry Silfwer is a senior marketing consultant based in Stockholm, Sweden. He aides CMOs and Communication Directors to devise best-in-class online strategies, develop junior talent, and lead workshops. He is also a popular speaker on inbound marketing, social media trends, and strategic communication.
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