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Persuasion

Here you’ll find all Doctor Spin’s articles on persuasion theories, persuasion techniques, and propaganda.

Programmatic Brainwashing

Brands will start to explore psychological "pre-suasion" campaigns micro-targeting individuals. Welcome to the advent of inception marketing.

How to Fight Populism

Populism is brewing in many Western democracies. Is there a way to fight back? It may be too late — at least this time around.

How to Persuade Anyone of Anything

How do you persuade anyone of anything? It requires careful preparations, active listening — and good ethics.

Alternative Facts

People want to believe — despite being proven wrong. In a world of 'alternative facts,' many fall victims to psychological delusions.

11 Evil Leadership Hacks

The dark secrets of leadership that no-one talks about.

The Value Argument

People will always be wanting you to deliver value. By using the value triangle to set people's expectations, you position yourself better.
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How to Spot a Lie

Pamela Meyer, author of Liespotting, shows the manners and "hotspots" used by those trained to recognize deception -- and she argues honesty is a value worth preserving.
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The Ice-Cream Argument

Remember that epic ice-cream debate scene from the spin doctor movie Thank You For Smoking?
Jerry Silfwer is the senior PR strategist behind Doctor Spin. Via his agency Spin Factory, Jerry is advising brands on how to adapt to a 'digital first' world. He lives in Stockholm, Sweden.
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