Brands will start to explore psychological "pre-suasion" campaigns micro-targeting individuals. Welcome to the advent of inception marketing.
Populism is brewing in many Western democracies. Is there a way to fight back? It may be too late — at least this time around.
How do you persuade anyone of anything? It requires careful preparations, active listening — and good ethics.
People want to believe — despite being proven wrong. In a world of 'alternative facts,' many fall victims to psychological delusions.
The dark secrets of leadership that no-one talks about.
People will always be wanting you to deliver value. By using the value triangle to set people's expectations, you position yourself better.
Pamela Meyer, author of Liespotting, shows the manners and "hotspots" used by those trained to recognize deception -- and she argues honesty is a value worth preserving.
Remember that epic ice-cream debate scene from the spin doctor movie Thank You For Smoking?