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Media Logic

Here you’ll find all Doctor Spin’s articles on media logic, media theories, and the media landscape.

The Media Curse of the Bell Curve

The Bell Curve of media interest leads to imbalance. Due to hyper-realistic media, we might already be suffering from "normality blindness".

Socialising Ourselves to Death

Is social media the future of communication — or is it a breeding ground for hate groups, fake news, and click-baits?

The Social Media Fakers

Admit it. You follow someone on social media with a picture-perfect lifestyle, but you suspect that they're just faking...

Paid, Owned, Earned — and Borrowed Media

The classic paid-owned-earned media model is up for a revision. Due to social media, experts suggest we add 'borrowed media' to the model.

Media Logic is Dead, Long Live Media Logic

While mass media pushes its media logic onto the population, the networked agenda-setting process is being dictated by algorithms based on user behaviours.
Jerry Silfwer is the senior PR strategist behind Doctor Spin. Via his agency Spin Factory, Jerry is advising brands on how to adapt to a 'digital first' world. He lives in Stockholm, Sweden.
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