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Here you’ll find all Doctor Spin’s articles on persuasion techniques, media logic, and mass media theories.

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The Death of Kitty Genovese

The New York Times misreported the Kitty Genovese case. By allowing the public to search their online archive, we all get better journalism.

How to Fight Populism

Populism is brewing in many Western democracies. Is there a way to fight back? It may be too late — at least this time around.
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12 Psychology Tricks

An animated video to showcase 12 psychology tricks to persuade others. It's valuable to know and practice these techniques to make yourself more immune to persuasion attempts by others.

The Word-of-Mouth Tipping Point

How do you de-code the word-of-mouth tipping point? This PR guide will help you identify and target the right type of referrers to succeed.

How to Persuade Anyone of Anything

How do you persuade anyone of anything? It requires careful preparations, active listening — and good ethics.

Alternative Facts

People want to believe — despite being proven wrong. In a world of 'alternative facts,' many fall victims to psychological delusions.

The Engagement Pyramid

Successful online activation campaigns must isolate and engage. The Engagement Pyramid explains how and why.
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Subconscious Persuasion

An animated video on various subconscious persuasion techniques.
Jerry Silfwer is the senior PR strategist behind Doctor Spin. Via his agency Spin Factory, Jerry is advising brands on how to adapt to a 'digital first' world. He lives in Stockholm, Sweden.
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