Dear Journalist

You seem to think that PR pros only care about publicity, but we don't. We have, however, begun seeing other people.

Press Releases (We Hate)

The annoying corporate habit of mindlessly promoting irrelevant press releases with unclear call-to-actions.

Common Media Training Mistakes

Many leaders, politicians, and communication professionals invest in media training. However, many mistakes are being made over and over. Here's how to avoid them.

How to Deal with Internet Trolls

It can be challenging to accept that it will take time to repair an online culture gone crazy.

OPA (Other People’s Audiences)

Getting in front of other people's audiences (OPA) is the key to growing your online community fast.

How to Pitch Television News

It can be tricky to pitch TV news reporters. Here's my best advice on how to do it right.
press release template classic ivy lee.001

The Press Release Template

Download the classic press release template here (zip bundle with Microsoft Word and Apple Pages included).
Jerry Silfwer is the senior PR strategist behind Doctor Spin. Via his agency Spin Factory, Jerry is advising brands on how to adapt to a 'digital first' world. He lives in Stockholm, Sweden.
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