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Corporate Comms

Here you’ll find all Doctor Spin’s articles on business communication and internal communications.

One Very Happy Customer

Don’t stare yourself blind on trying to reach more people, because it always begins with just one happy customer.

PR for Startups

Getting traction for a bootstrapped startup can be tough. I've put together a startup roadmap for accelerated PR in a four-step process, including workshop material and spreadsheets.

Finding Publics (not Target Groups)

Difficult finding publics? In this post I provide you with strategies on how to find online audiences and ways of activating them.
Two ducks representing good PR and bad PR.

Good PR vs. Bad PR

Good PR doesn't have to be so complicated. Here's a matrix to keep things straight — and to keep away from bad PR.

Measuring Public Relations

During a seminar I held on how to measure PR activities in social media I got the classic question on whether or not you can measure relationships.
Jerry Silfwer is a senior marketing consultant based in Stockholm, Sweden. He aides CMOs and Communication Directors to devise best-in-class online strategies, develop junior talent, and lead workshops. He is also a popular speaker on inbound marketing, social media trends, and strategic communication.
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