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Here you’ll find all Doctor Spin’s articles on public relations, issues management, and media manipulation.

Bell Pottinger’s Non-Apology

The reputation management agency Bell Pottinger issues an apology that isn't a real apology. And I hate every word of it.

A Digital Politician’s Playbook

A playbook for modern politicians aiming for "digital first".

Your CSR is Boring

Why is it so difficult for private companies to get recognized for CSR activities? Doing good is important, but the rules of storytelling still apply.

Dear Journalist

You seem to think that PR pros only care about publicity, but we don't. We have, however, begun seeing other people.

Press Releases (We Hate)

The annoying corporate habit of mindlessly promoting irrelevant press releases with unclear call-to-actions.

One Very Happy Customer

Don’t stare yourself blind on trying to reach more people, because it always begins with just one happy customer.

Common Media Training Mistakes

Many leaders, politicians, and communication professionals invest in media training. However, many mistakes are being made over and over. Here's how to avoid them.

Spin Doctor Movies to Watch

Fancy a movie marathon with spin doctor movies? Here's a tight list for all you propagandists and public relations professionals.
What is public relations? This is the definition of PR expert Doctor Spin (Jerry Silfwer).

What is Public Relations?

Can there be a unifying definition of public relations? This is the story about the difficulties of finding that definition.

PR for Startups

Getting traction for a bootstrapped startup can be tough. I've put together a startup roadmap for accelerated PR in a four-step process, including workshop material and spreadsheets.

Finding Publics (not Target Groups)

Difficult finding publics? In this post I provide you with strategies on how to find online audiences and ways of activating them.

How to Deal with Internet Trolls

It can be challenging to accept that it will take time to repair an online culture gone crazy.

OPA (Other People’s Audiences)

Getting in front of other people's audiences (OPA) is the key to growing your online community fast.

Get the Facts First

Instead of passing judgement, seek to understand. You'll find humanity even where you least expect it.

How to Pitch Television News

It can be tricky to pitch TV news reporters. Here's my best advice on how to do it right.

Rockstar PR Consultants

How do you recognise talent? It took me many years to find one common denominator for all rockstar PR consultants.

Is Spin a Bad Thing?

What does it mean to "spin" something — and is it bad?

Review: Political Public Relations

Disclaimer: Jesper Strömbäck sent me this book for review. I know Jesper from when I was studying at the Public Relations Program, Mid...

Prepping for Hurricane Irene

Is New York turning into a bad action movie? And will I spend next week camping in Central Park?

PR Must Adapt or Die

It's time for PR in Sweden to embrace the fact that the Swedish social media usage has surpassed our traditional news media consumption.

A PR Masters Degree for Spin Doctors

What would an ideal PR masters degree curriculum for future spin doctors look like? This is a suggested 4,5-year program.

Good PR vs. Bad PR

Good PR doesn't have to be so complicated. Here's a matrix to keep things straight.

Career Advice for Young PR Professionals

My no. 1 career advice is to learn how to write well, and how to write well fast.

Public Relations Jobs (and How to Get Them)

Looking for public relations jobs? Discover how to prepare yourself for a successful career in the public relations industry.
press release template classic ivy lee.001

The Press Release Template

Download the classic press release template here (zip bundle with Microsoft Word and Apple Pages included).

Measuring Public Relations

During a seminar I held on how to measure PR activities in social media I got the classic question on whether or not you can measure relationships.

How to Choose a PR agency

How do you know if your PR agency will be successful? On the account team, look for a mid-level "PR Engine" with something to prove.
Jerry Silfwer is the senior PR strategist behind Doctor Spin. Via his agency Spin Factory, Jerry is advising brands on how to adapt to a 'digital first' world. He lives in Stockholm, Sweden.
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