The reputation management agency Bell Pottinger issues an apology that isn't a real apology. And I hate every word of it.
A playbook for modern politicians aiming for "digital first".
Why is it so difficult for private companies to get recognized for CSR activities? Doing good is important, but the rules of storytelling still apply.
You seem to think that PR pros only care about publicity, but we don't. We have, however, begun seeing other people.
The annoying corporate habit of mindlessly promoting irrelevant press releases with unclear call-to-actions.
Don’t stare yourself blind on trying to reach more people, because it always begins with just one happy customer.
Many leaders, politicians, and communication professionals invest in media training. However, many mistakes are being made over and over. Here's how to avoid them.
Fancy a movie marathon with spin doctor movies? Here's a tight list for all you propagandists and public relations professionals.
Can there be a unifying definition of public relations? This is the story about the difficulties of finding that definition.
Getting traction for a bootstrapped startup can be tough. I've put together a startup roadmap for accelerated PR in a four-step process, including workshop material and spreadsheets.
Difficult finding publics? In this post I provide you with strategies on how to find online audiences and ways of activating them.
It can be challenging to accept that it will take time to repair an online culture gone crazy.
Getting in front of other people's audiences (OPA) is the key to growing your online community fast.
Instead of passing judgement, seek to understand. You'll find humanity even where you least expect it.
It can be tricky to pitch TV news reporters. Here's my best advice on how to do it right.
How do you recognise talent? It took me many years to find one common denominator for all rockstar PR consultants.
What does it mean to "spin" something — and is it bad?
Disclaimer: Jesper Strömbäck sent me this book for review. I know Jesper from when I was studying at the Public Relations Program, Mid...
Is New York turning into a bad action movie? And will I spend next week camping in Central Park?
It's time for PR in Sweden to embrace the fact that the Swedish social media usage has surpassed our traditional news media consumption.
What would an ideal PR masters degree curriculum for future spin doctors look like? This is a suggested 4,5-year program.
Good PR doesn't have to be so complicated. Here's a matrix to keep things straight.
My no. 1 career advice is to learn how to write well, and how to write well fast.
Looking for public relations jobs? Discover how to prepare yourself for a successful career in the public relations industry.
Download the classic press release template here (zip bundle with Microsoft Word and Apple Pages included).
During a seminar I held on how to measure PR activities in social media I got the classic question on whether or not you can measure relationships.
How do you know if your PR agency will be successful? On the account team, look for a mid-level "PR Engine" with something to prove.