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Social Trends

Here you’ll find all Doctor Spin’s articles on trends in social media and internet culture.

The Social Media Fakers

People desperately seeking attention and validation through social media are at risk of becoming a sub-class of "social media fakers".

Social Media Trends in 2013

I did an internal presentation at the agency today to discuss where social media marketing is going in 2013. And I thought I might just as well post it here, too. If there's something incredibly unclear, just post your comment and I'll make sure to expand my reasoning.

The Hippie Web is Dead

In 2008, I described the social web as the hippie web. Some people thought that was funny, especially those...

Social Didn’t Kill Culture

The "Mad Men" of traditional media are down for the count, but instead of being humble, they aim to rewrite history.
Jerry Silfwer is the senior PR strategist behind Doctor Spin. Via his agency Spin Factory, Jerry is advising brands on how to adapt to a 'digital first' world. He lives in Stockholm, Sweden.
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