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Here you’ll find all Doctor Spin’s articles on digital communication, social media, and online marketing.

Initiative Q’s Viral Loop

Initiative Qs go-to-market strategy is a powerful viral loop.

The Inbound Marketing Paradigm

When it comes to inbound marketing, most marketers think about landing pages, conversion rates, and marcom softwares. But it's more than that.

Viral Loops (and some Math)

Do you aspire to design viral loops for your business? Bring out your calculator — it's time for viral math.
Tinitell team on Kickstarter.

Kickstarter: How We Raised $100,000 in 10 Days

The case study on exactly how Tinitell successfully crowdfunded a wristphone for kids on Kickstarter.

Snapchat for Grown Ups

With Snapchat, you can just "snap away" and not be too concerned with quality, since you're not adding anything to a stored public profile.

Front Page Cannibalism

Instead of trying to cram everything into one single front page, your business could make good use of multiple high-converting front pages.

The Community Manager

What does a Community Manager do all day? I've outlined a typical job description for this growing specialization.

Content Themes für Alle

Using content themes and surround messages will focus your growth, increase your results, and make your content creation process more efficient.

When I Created a Free 28 Day Email Course

I think "learning by doing" is the way to go. Here's what I learned from creating a free email course.

Headline Optimisation with WordPress

If you're a PR pro and a Wordpress-lover, then you should check out KingSumo Headlines which will help you write better headlines with A/B-testing.

Facebook Zero

Those Facebook fans you paid once to acquire, you must now pay twice to reach. Time to adapt to "Facebook Zero."

Iceberg Publishing

A great website can be so much more than the sum of all pages linked from your site's navigation menu.

My Content Marketing DIY Experiment

Content marketing doesn't have to be difficult. This simple strategy proves it — and you can use it, too.

Marie Forleo’s Blog Design

I tend to get hooked on certain bloggers. Being a blogger myself, I enjoy learning from the best. Lately,...

How to Write a Blogger Outreach Email (Including Two Templates)

Examples of how to write blogger outreach emails that will get influencers interested in your pitch.

The Honeymoon Outreach

Apply the honeymoon outreach technique and increase your influencer marketing success rate.

How to Ramp Up

One of the most powerful techniques for getting your message spread in social is one rarely talked about. I’m talking about the social ramp-up.

17 Cool Brand Tweets

A collection of cool brand tweets. Maybe it's time for your brand to go outside of your Twitter comfort zone, too?

Dark Social

How much is shared via email, messaging apps, and closed forums? According to Alexis Madrigal at the Atlantic, quite a lot.

How to Spin a Blog Post

How do you get your blog post out there and in front of the right people for your business?

The Clever Pinterest Virus

I clicked an image ad because I wanted to know who would be repinning such a pointless item. And - boom! - suddenly the Pinterest virus ended up on one of my boards as well.

Building Content Skyscrapers

Poach existing social media engagement and search volumes by building content skyscrapers. It's a surefire way to succeed with content marketing.

How to Waste Money on Social Media

Lots of companies waste money on social media marketing — despite good intentions. Which pitfalls could you avoid?

The Campaign Site — Please Rest In Peace

Agency billing is a complicated beast. Or perhaps not.
Jerry Silfwer is the senior PR strategist behind Doctor Spin. Via his agency Spin Factory, Jerry is advising brands on how to adapt to a 'digital first' world. He lives in Stockholm, Sweden.
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