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Here you’ll find all Doctor Spin’s articles on language use, rhetoric, and linguistics.

The Four Dot Ellipsis Mystery in Star Wars

Why are there four dots ending the intros and opening crawls in Star Wars? And is there really such a thing as a 'four dot ellipsis'?

The Platitude Sickness

"You should ensure that all your marketing efforts are effective." According to Wikipedia: "A platitude...

33 Strange Swedish Idioms in English

As a Swede working in New York, I say strange things. Here's a list of Swedish idioms and proverbs translated into English.
Jerry Silfwer is the senior PR strategist behind Doctor Spin. Via his agency Spin Factory, Jerry is advising brands on how to adapt to a 'digital first' world. He lives in Stockholm, Sweden.
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