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Here you’ll find all Doctor Spin’s articles on digital photography, storytelling, and interactive copywriting.

We Love Long Stories: Crushing the Stubborn Minification of Media Myth

The minification of the media landscape might be a formating illusion. We do in fact love long stories.
A promotional picture of Dale (Kyle MacLachlan), Diane (Laura Dern), and Gordon (David Lynch) from Twin Peaks, season 3.

Twin Peaks Season 3 Finale Explained: The No Stones Left Unturned Theory

The Twin Peaks finale left me sad and empty. But what if the show ended on a positive note? This is my "happy ending" theory.

The Four Dot Ellipsis Mystery in Star Wars

Why are there four dots ending the intros and opening crawls in Star Wars? And is there really such a thing as a 'four dot ellipsis'?

The Platitude Sickness

"You should ensure that all your marketing efforts are effective." According to Wikipedia: "A platitude...
Storytelling for Jedi Masters.

Storytelling for Jedi Masters

Star Wars is just a perfect example of classic storytelling.
A space gray Apple Watch with a black face and a thick worn tan leather strap.

Improve Your Storytelling (in 15 Minutes)

How do you improve your storytelling? These simple scripts will help you — in less than 15 minutes.
video

The West Wing Bible Scene

I know it's just a television show and all, but it's still so gratifying to see President Bartlett deliver this epic burn.

10 Storytelling Elements

Some storytelling elements just keep coming back, again and again. Well, here they are.
Jerry Silfwer is a senior marketing consultant based in Stockholm, Sweden. He aides CMOs and Communication Directors to devise best-in-class online strategies, develop junior talent, and lead workshops. He is also a popular speaker on inbound marketing, social media trends, and strategic communication.
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