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Here you’ll find all Doctor Spin’s articles on digital photography, storytelling, and interactive copywriting.

Storytelling Structures

Is there a way to tell a good story? I've outlined several ways of how great stories have been structured for centuries.

Tell Longer Stories

The minification of the media landscape might be an illusion.

Twin Peaks Season 3 Finale Explained

The Twin Peaks finale left me sad and empty. But what if the show ended on a positive note? This is my "happy ending" theory.

The Four Dot Ellipsis Mystery in Star Wars

Why are there four dots ending the intros and opening crawls in Star Wars? And is there really such a thing as a 'four dot ellipsis'?

The Platitude Sickness

"You should ensure that all your marketing efforts are effective." According to Wikipedia: "A platitude...
Storytelling for Jedi Masters.

Storytelling for Jedi Masters

Star Wars is just a perfect example of classic storytelling.

Improve Your Storytelling (in 15 Minutes)

How do you improve your storytelling? These simple scripts will help you — in less than 15 minutes.
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The West Wing Bible Scene

I know it's just a television show and all, but it's still so gratifying to see President Bartlett deliver this epic burn.

10 Storytelling Elements

Some storytelling elements just keep coming back, again and again. Well, here they are.

33 Strange Swedish Idioms in English

As a Swede working in New York, I say strange things. Here's a list of Swedish idioms and proverbs translated into English.
Jerry Silfwer is the senior PR strategist behind Doctor Spin. Via his agency Spin Factory, Jerry is advising brands on how to adapt to a 'digital first' world. He lives in Stockholm, Sweden.
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