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“I have not failed. I have just found 10,000 things that do not work.”

— Thomas Edison

It’s popular to write down a bucket list of things to do before you die. But why not write down a fucket list of things not to do?

by Jerry Silfwer // Twitter, Facebook, LinkedIn
Spin Doctor & Copywriter // Spin Factory

This should be a fun exercise.

A fucket list is the opposite of a bucket list. It’s the things you don’t want to do before you die.

(According to Urban Dictionary, it could also be spelled fuckit list and sometimes it refers to a list of people to have sexual intercourse with before you die. This is not such a list.)

The rules are simple:

  • It must be something you don’t want to do, ever.
  • It must be something that seems to be a “thing” to other people.
  • It’s okay to be slightly passive-aggressive.

Here goes:

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Not my best year, but many valuable lessons.

by Jerry Silfwer // Twitter, Facebook, LinkedIn
Spin Doctor & Copywriter // Spin Factory

Time for my annual review.

In this post, I’ll do my best to answer these three questions1:

  1. What went well this year?
  2. What didn’t go so well this year?
  3. What am I working toward?

Here we go:

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Why I rarely answer unscheduled phone calls — and what I do instead of talking on the phone. This is my phone policy.

by Jerry Silfwer // Twitter, Facebook, LinkedIn
Spin Doctor & Copywriter // Spin Factory

Who you gonna call?

This tweet has been doing the rounds on social media lately, and quite a few dear friends have been kind enough to name me publicly:

my phone policy

That would be me, probably.

And yes, tagging me is totally fair. Ever since getting my first mobile phone, I’ve almost never answered unscheduled phone calls.

Here’s why:

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We all have the tools we need to build our personal brands. And by using this personal brand framework, you can, too.

by Jerry Silfwer // Twitter, Facebook, LinkedIn
Spin Doctor & Copywriter // Spin Factory

You are a person, for sure, but are you also a brand?

With the internet, we have the tools we need to build our personal brands.

The good news is that you, too, can take measures to develop and strengthen your own personal brand.

But how?

Each and every personal brand revolves around five cornerstones:

  • Clarity
  • Consistency
  • Cause
  • Charge
  • Challenges

Here’s the framework for how to go about it:

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The year I finally accepted my life as a freelancer.

by Jerry Silfwer // Twitter, Facebook, LinkedIn
Spin Doctor & Copywriter // Spin Factory

Time for my annual review.

In this post, I’ll do my best to answer these three questions1:

  1. What went well this year?
  2. What didn’t go so well this year?
  3. What am I working toward?

Here we go:

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This is my morning routine, including the use of nootropics, image-streaming, and soundwave meditation.

by Jerry Silfwer // Twitter, Facebook, LinkedIn
Spin Doctor & Copywriter // Spin Factory

I hate mornings, but I love morning routines.

I’m a firm believer in the idea that the first 1-2 hours of one’s day should be completely routine to avoid decision fatigue, simply by saving your energy for more important decisions that might come up during the day.

So I make sure to follow a pretty strict morning routine. Some days I fail to follow each step, especially when I’m traveling, but when I get everything right, then I feel great for the rest of the day!

Therefore, I thought that it would be useful to check out my personal morning routine. And please make sure to add your best tips and tricks in the comments.

Here goes:

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The year Jack came along and changed everything.

by Jerry Silfwer // Twitter, Facebook, LinkedIn
Spin Doctor & Copywriter // Spin Factory

Time for my annual review.

In this post, I’ll do my best to answer these three questions1:

  1. What went well this year?
  2. What didn’t go so well this year?
  3. What am I working toward?

Here we go:

[click to continue…]

In the epic movie Magnum Force from 1973 with Clint Eastwood starring as “Dirty” Harry Callahan, he utters the words: “A man’s got to know his limitations.” Well, I know my professional limitations: I need to be inspired to good work. Repetitive tasks kill my inspiration. So, I really need to safeguard my inspiration by [...]

by Jerry Silfwer // Twitter, Facebook, LinkedIn
Spin Doctor & Copywriter // Spin Factory

In the epic movie Magnum Force from 1973 with Clint Eastwood starring as “Dirty” Harry Callahan, he utters the words:

“A man’s got to know his limitations.”

Well, I know my professional limitations:

  • I need to be inspired to good work.
  • Repetitive tasks kill my inspiration.

So, I really need to safeguard my inspiration by keeping all the mind numbingly boring repetitive tasks at bay.

Are you like me?

In this blog post, I explain how I’ve set my Mac up, not to become a Tayloristic productivity robot (yuck!), but rather to take as much of ‘boring’ out of the equation as possible.

Here’s how I get stuff done on my Mac:

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How do you recognize talent? It took me many years to find one common denominator for all rockstar consultants.

by Jerry Silfwer // Twitter, Facebook, LinkedIn
Spin Doctor & Copywriter // Spin Factory

How do you recognize a rockstar consultant?

Having worked on the agency side for a long time, it has become clear to me that one “rockstar consultant” easily outweighs three or four average consultants. They make clients happier, they attract business (and other “rockstars”), and they put their mark on the agency as a whole.

  • What’s their secret?
  • How do you become one?
  • How do you hire them?

After years and years of recruiting and coaching trial and error, I’ve finally arrived at an answer.

Here goes:

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The apocalypse is upon us and we all have to rely on our skills. As PR professionals, what are our chances of survival?

by Jerry Silfwer // Twitter, Facebook, LinkedIn
Spin Doctor & Copywriter // Spin Factory

Would I survive in a post-apocalyptic world? Would you?

I’ve been binge-watching the hit television show Man vs. Wild featuring the charismatic survival expert, Bear Grylls.

Grylls is tough. He shows us what it takes to eat insects, go underwater spear hunting, scale down mountains, and explore vast glacier crevasses. He can make fire by rubbing sticks against each other, quickly build shelters, and tie all sorts of crazy knots. Great skills to have when our civilization goes under, no doubt. But, it also makes me ponder this simple question:

When civilization falls, will they be needing any spin doctors?

So, let’s commit to this:

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The acceleration theory on why it’s less important to reach maximum velocity fast, and more important to prolong the acceleration phase.

by Jerry Silfwer // Twitter, Facebook, LinkedIn
Spin Doctor & Copywriter // Spin Factory

Are you comparing yourself to seemingly more successful people?

It might result in stress, self-doubt, and performance anxiety — especially for competitive personalities. But does it really matter who’s leading the race at this very moment?

The concept of trying to stay ahead at all times might be highly overrated.

And I came to this conclusion when researching how to become a better sprinter.

Here goes:

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My first mobile phone was a Nokia 1611 — and I loved it. But my history teacher had something to say about it.

by Jerry Silfwer // Twitter, Facebook, LinkedIn
Spin Doctor & Copywriter // Spin Factory

The first mobile phone I ever owned was a Nokia 1611.

It did have a display, so it was possible to compose text messages and see incoming phone numbers, but that was about it.

Still, it had enough features to become a daily companion.

But ever since, I’ve also been mindful of the impact I allow new technologies to have on my life:

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I’m an introvert and I’d like to see all myths about introverts debunked. Because most people have the wrong idea about us.

by Jerry Silfwer // Twitter, Facebook, LinkedIn
Spin Doctor & Copywriter // Spin Factory

What if social media naturals aren’t all that social?

In my experience, most online influencers are somewhat introverted by nature. Being an introverted personality myself, I can relate.

However, there are lots of misconceptions about what it means to be an introvert.

Therefore, I was glad to find the book The Introvert Advantage (How To Thrive in an Extrovert World), by Marti Laney, Psy.D.

And from there I found Carl Kingdom, who based on Laney’s book has compiled a list of ten widely spread myths about introverts:

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