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My Official Phone Policy

Why I rarely answer unscheduled phone calls — here's my official phone policy.

The Follower Contract

There's an invisible contract between a brand and its social following.

One Very Happy Customer

Don’t stare yourself blind on trying to reach more people, because it always begins with just one happy customer.

How to Build a Personal Brand

We all have the tools we need to build our personal brands. And by using this personal brand framework, you can, too.

Small Numbers Matter

We love big numbers in marketing, but when push comes to shove, it's the small numbers that matter.

The Web is Flat No More

The world is not flat, so why should the web be any different? New technology might just change marketing and PR — again.

How I Used Machine Learning to Predict Soccer Games for 24 Months Straight

From a simple Python program and less than 10,000 lines of code, I still had made something that performed just as well as the market.

Common Media Training Mistakes

Many leaders, politicians, and communication professionals invest in media training. However, many mistakes are being made over and over. Here's how to avoid them.
Tinitell team on Kickstarter.

Kickstarter: How We Raised $100,000 in 10 Days

The case study on exactly how Tinitell successfully crowdfunded a wristphone for kids on Kickstarter.

Snapchat for Grown Ups

With Snapchat, you can just "snap away" and not be too concerned with quality, since you're not adding anything to a stored public profile.

The Social Media Fakers

Admit it. You follow someone on social media with a picture-perfect lifestyle, but you suspect that they're just faking...

My 2015 Annual Review

The year when I decluttered my life.

Spin Doctor Movies to Watch

Fancy a movie marathon with spin doctor movies? Here's a tight list for all you propagandists and public relations professionals.
What is public relations? This is the definition of PR expert Doctor Spin (Jerry Silfwer).

What is Public Relations?

Can there be a unifying definition of public relations? This is the story about the difficulties of finding that definition.

PR for Startups

Getting traction for a bootstrapped startup can be tough. I've put together a startup roadmap for accelerated PR in a four-step process, including workshop material and spreadsheets.

The Platitude Sickness

"You should ensure that all your marketing efforts are effective." According to Wikipedia: "A platitude...

Front Page Cannibalism

Instead of trying to cram everything into one single front page, your business could make good use of multiple high-converting front pages.

DMEXCO 2015: My Conference Report

Digital marketing conference DMEXCO 2015 had 500 speakers and 43,384 visitors. Big topics included digital transformation, ad blockers, and customer journeys.

The Community Manager

What does a Community Manager do all day? I've outlined a typical job description for this growing specialization.

My 2015 Morning Routine

This is my morning routine, including the use of nootropics, image-streaming, and soundwave meditation.

Paid, Owned, Earned — and Borrowed Media

The classic paid-owned-earned media model is up for a revision. Due to social media, experts suggest we add 'borrowed media' to the model.

Instagram Strategies (for Businesses)

How do you get real Instagram followers for your business? Here you'll find those few strategies that actually work.

Content Themes für Alle

Using content themes and surround messages will focus your growth, increase your results, and make your content creation process more efficient.

The ‘Publics’ In Public Relations

The psychologist John Dewey (1859-1852) formulated the concept of publics as a result of situational stimuli.

Finding Publics (not Target Groups)

Difficult finding publics? In this post I provide you with strategies on how to find online audiences and ways of activating them.

Riding the Wave of Engagement

How to ride the social media wave of engagement to maximise the number of likes, comments, and share for your brand.

A Social Media Strategy for Long Sales Cycles

I'm starting a new series, Monday Challenges. Every Monday I will answer or discuss a question or challenge sent in by my readers. Hopefully, you'll find...

When I Created a Free 28 Day Email Course

I think "learning by doing" is the way to go. Here's what I learned from creating a free email course.

Adobe Summit 2015: My Conference Report

The internet of one, auto tagging, anomaly detection, lookalike modeling, and more — from Adobe Summit 2015.

Headline Optimisation with WordPress

If you're a PR pro and a Wordpress-lover, then you should check out KingSumo Headlines which will help you write better headlines with A/B-testing.

Facebook Zero

Those Facebook fans you paid once to acquire, you must now pay twice to reach. Time to adapt to "Facebook Zero."

How to Deal with Internet Trolls

It can be challenging to accept that it will take time to repair an online culture gone crazy.
Jerry Silfwer is the senior PR strategist behind Doctor Spin. Via his agency Spin Factory, Jerry is advising brands on how to adapt to a 'digital first' world. He lives in Stockholm, Sweden.
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