Doctor Spin's Archive
It's important to invest in aggressive social media strategies to reach critical mass. And leaders must be made aware of the critical mass challenge.
When browsing for useful online content, I often ask myself, where's the actionable advice in this piece? Where can I find my "caffè lattes"?
Happiness via a quiet mind might just be the most ambitious of quests; so elusive and difficult to attain. This is stoic philosophy encapsulated in a poem.
Will the selfie generation figure out what it means to be grownups in social media? Or will we remain infantilised kidults?
The Bell Curve of media interest leads to imbalance. Due to hyper-realistic media, we might already be suffering from "normality blindness".
Is there a way to tell a good story? I've outlined several ways of how great stories have been structured for centuries.
Brands will start to explore psychological "pre-suasion" campaigns micro-targeting individuals. Welcome to the advent of inception marketing.
I was in Italy in the middle of summer,...
This was a dead-end year with lots of learnings.
The New York Times misreported the Kitty Genovese case. By allowing the public to search their online archive, we all get better journalism.
The minification of the media landscape might be a formating illusion. We do in fact love long stories.
Populism is brewing in many Western democracies. Is there a way to fight back? It may be too late — at least this time around.
How do you de-code the word-of-mouth tipping point? This PR guide will help you identify and target the right type of referrers to succeed.
The year of the mid-life crisis. Review format inspired by James Clear.
It's popular to write bucket lists of things to do before you die. But why not also write a fucket list of things never to try?
The Twin Peaks finale left me sad and empty. But what if the show ended on a positive note? This is my "happy ending" theory.
The reputation management agency Bell Pottinger issues an apology that isn't a real apology. And I hate every word of it.
Datadriven PR- and marketing is the future. But the time to invest in a data warehouse is now, not tomorrow.
To succeed with a stoic approach, obstacles must be made into PR opportunities. Hardships will be your best tools for conquering public opinion.
How do you persuade anyone of anything? It requires careful preparations, active listening — and good ethics.
A playbook for modern politicians aiming for "digital first".