Doctor Spin's Archive

How the EU Copyright Directive will Backfire

The EU has passed the controversial Copyright Directive, but it will not be a lucrative deal for European sites with copyrighted material.

Unreal Engine 4: Rebirth (Cinematic)

This is Rebirth, a real-time cinematic produced by Sweden-based Quixel, harnessing the power of Unreal Engine and real-world scans from the Megascans Icelandic collection.

How to Create a Data-Driven Marketing Strategy

Use data-driven marketing to pinpoint marketing campaign weaknesses, showcase strengths, and find high-quality leads.

Critical Mass in Social Media: How Many Followers Do You Really Need?

It's important to invest in aggressive social media strategies to reach critical mass. And leaders must be made aware of the critical mass challenge.

The Caffè Latte Content Strategy: How to Delight Followers with Actionable Servings

When browsing for useful online content, I often ask myself, where's the actionable advice in this piece? Where can I find my "caffè lattes"?

The Things that Do Attain: Practical Poetry for Complicated Times

Happiness via a quiet mind might just be the most ambitious of quests; so elusive and difficult to attain. This is stoic philosophy encapsulated in a poem.

The Selfie Generation Must Grow Up: Exploring Different Levels of Social Media Maturity

Will the selfie generation figure out what it means to be grownups in social media? Or will we remain infantilised kidults?

The Media Curse of the Bell Curve: How Real News Become Fake News via Polarisation

The Bell Curve of media interest leads to imbalance. Due to hyper-realistic media, we might already be suffering from "normality blindness".

Classical Storytelling Structures: Intriguing Myths, Acts, Plots, Pinches, and Arcs

Is there a way to tell a good story? I've outlined several ways of how great stories have been structured for centuries.

Programmatic Brainwashing: The Scary Art of Micro-Targeting Individuals

Brands will start to explore psychological "pre-suasion" campaigns micro-targeting individuals. Welcome to the advent of inception marketing.

My 2018 Annual Review: The Year of the Insane Accounting Fiasco

This was a dead-end year with lots of learnings.

The AI Anchor in China

The Chinese government has found a way to cut costs and add speed to their news broadcasting by using a virtual news anchor modeled on a human.

The Death of Kitty Genovese: Why the News Media Must Keep Transparent Online Records

The New York Times misreported the Kitty Genovese case. By allowing the public to search their online archive, we all get better journalism.

Initiative Q’s Viral Loop

Initiative Qs go-to-market strategy is a powerful viral loop.

We Love Long Stories: Crushing the Stubborn Minification of Media Myth

The minification of the media landscape might be a formating illusion. We do in fact love long stories.

Deepfake Videos are Coming

Now, just about anyone can be in almost anything — and there's no clear solution or any serious consequences.

How to Fight Populism: Why Poisonous Ideologies Must Be Suffocated Early

Populism is brewing in many Western democracies. Is there a way to fight back? It may be too late — at least this time around.

12 Psychology Tricks

An animated video to showcase 12 psychology tricks to persuade others. It's valuable to know and practice these techniques to make yourself more immune to persuasion attempts by others.

The Word-of-Mouth Tipping Point: How to Push People to the Point of Endorsement

How do you de-code the word-of-mouth tipping point? This PR guide will help you identify and target the right type of referrers to succeed.

My 2017 Annual Review: The Year of the Early-Onset Mid-Life Crisis

The year of the mid-life crisis. Review format inspired by James Clear.

My Fucket List: A Guilt-Free Bucket List of Things Never to Try in Life

It's popular to write bucket lists of things to do before you die. But why not also write a fucket list of things never to try?

Twin Peaks Season 3 Finale Explained: The No Stones Left Unturned Theory

The Twin Peaks finale left me sad and empty. But what if the show ended on a positive note? This is my "happy ending" theory.

The Four Dot Ellipsis Mystery in Star Wars

Why are there four dots ending the intros and opening crawls in Star Wars? And is there really such a thing as a 'four dot ellipsis'?

Bell Pottinger’s Non-Apology: A Masterclass in How You Should Never Apologise to Anyone

The reputation management agency Bell Pottinger issues an apology that isn't a real apology. And I hate every word of it.

Get a Data Warehouse Now: The Basic First Step for any Data-Driven PR Strategy

Datadriven PR- and marketing is the future. But the time to invest in a data warehouse is now, not tomorrow.

Stoic Philosophy for Public Relations: Pitching Wisdom, Courage, Justice, and Temperance

To succeed with a stoic approach, obstacles must be made into PR opportunities. Hardships will be your best tools for conquering public opinion.

How to Persuade Anyone of Anything: Prime Your Audience and Frame Your Message

How do you persuade anyone of anything? It requires careful preparations, active listening — and good ethics.

The Digital Playbook for Politicians: 14 Essential Behaviours to Adopt Today

A playbook for modern politicians aiming for "digital first".

The Inbound Marketing Paradigm

When it comes to inbound marketing, most marketers think about landing pages, conversion rates, and marcom softwares. But it's more than that.

Alternative Facts

People want to believe — despite being proven wrong. In a world of 'alternative facts,' many fall victims to psychological delusions.

The Engagement Pyramid

Successful online activation campaigns must isolate and engage. The Engagement Pyramid explains how and why.