Why I rarely answer unscheduled phone calls — here's my official phone policy.
There's an invisible contract between a brand and its social following.
Don’t stare yourself blind on trying to reach more people, because it always begins with just one happy customer.
We all have the tools we need to build our personal brands. And by using this personal brand framework, you can, too.
We love big numbers in marketing, but when push comes to shove, it's the small numbers that matter.
The world is not flat, so why should the web be any different? New technology might just change marketing and PR — again.
From a simple Python program and less than 10,000 lines of code, I still had made something that performed just as well as the market.
Many leaders, politicians, and communication professionals invest in media training. However, many mistakes are being made over and over. Here's how to avoid them.
The case study on exactly how Tinitell successfully crowdfunded a wristphone for kids on Kickstarter.
With Snapchat, you can just "snap away" and not be too concerned with quality, since you're not adding anything to a stored public profile.
Admit it. You follow someone on social media with a picture-perfect lifestyle, but you suspect that they're just faking...
The year when I decluttered my life.
Fancy a movie marathon with spin doctor movies? Here's a tight list for all you propagandists and public relations professionals.
Can there be a unifying definition of public relations? This is the story about the difficulties of finding that definition.
Getting traction for a bootstrapped startup can be tough. I've put together a startup roadmap for accelerated PR in a four-step process, including workshop material and spreadsheets.
"You should ensure that all your marketing efforts are effective." According to Wikipedia: "A platitude...
Instead of trying to cram everything into one single front page, your business could make good use of multiple high-converting front pages.
Digital marketing conference DMEXCO 2015 had 500 speakers and 43,384 visitors. Big topics included digital transformation, ad blockers, and customer journeys.
What does a Community Manager do all day? I've outlined a typical job description for this growing specialization.
This is my morning routine, including the use of nootropics, image-streaming, and soundwave meditation.
The classic paid-owned-earned media model is up for a revision. Due to social media, experts suggest we add 'borrowed media' to the model.
How do you get real Instagram followers for your business? Here you'll find those few strategies that actually work.
Using content themes and surround messages will focus your growth, increase your results, and make your content creation process more efficient.
The psychologist John Dewey (1859-1852) formulated the concept of publics as a result of situational stimuli.
Difficult finding publics? In this post I provide you with strategies on how to find online audiences and ways of activating them.
How to ride the social media wave of engagement to maximise the number of likes, comments, and share for your brand.
I'm starting a new series, Monday Challenges. Every Monday I will answer or discuss a question or challenge sent in by my readers. Hopefully, you'll find...
I think "learning by doing" is the way to go. Here's what I learned from creating a free email course.
The internet of one, auto tagging, anomaly detection, lookalike modeling, and more — from Adobe Summit 2015.
If you're a PR pro and a Wordpress-lover, then you should check out KingSumo Headlines which will help you write better headlines with A/B-testing.
Those Facebook fans you paid once to acquire, you must now pay twice to reach. Time to adapt to "Facebook Zero."
It can be challenging to accept that it will take time to repair an online culture gone crazy.