Archive

Instagram Story: Brainstorm

When I started my career, I used to hate brainstorming. But I found a fix for it.

The ‘AI Anchor’ in China

Well, this escalated quickly. So, the...

The Death of Kitty Genovese

Kitty Genovese was murdered in New York in 1964.

Initiative Q’s Viral Loop

Initiative Qs go-to-market strategy is a powerful viral loop.

Tell Longer Stories

The minification of the media landscape might be an illusion.

How Fascism Works

“If you use history and philosophy as a guide, it’s easy to see parallels between Trump’s words and those of the most reviled fascists in history.”

The Banksy Shredder

Here's the code pen. You know you need it.

Deepfake Videos are Coming

Now, just about anyone can be in almost anything — and there's no clear solution or any serious consequences.

How to Fight Populism

Populism is brewing in many Western democracies. Is there a way to fight back? It may be too late — at least this time around.

12 Psychology Tricks

An animated video to showcase 12 psychology tricks to persuade others. It's valuable to know and practice these techniques to make yourself more immune to persuasion attempts by others.

Game On, Mr President

In times of peak populism and gameshow host politics, I find myself returning to old episodes of the West Wing for some needed escapism.

Decoding Brand Relationships

Public relations is easy to understand, but difficult to master. This post will guide you on how to de-code brand relationships.

My 2017 Annual Review

The year of the mid-life crisis.

My Fucket List

It's popular to write bucket lists of things to do before you die. But why not also write a fucket list of things never to try?

My Twin Peaks Theory

The Twin Peaks finale left me sad and empty. But what if the show ended on a positive note? This is my "happy ending" theory.

The Four Dot Ellipsis Mystery

Why are there four dots ending the intros and opening crawls in Star Wars? And is there really such a thing as a 'four dot ellipsis'?

Bell Pottinger’s Non-Apology

The reputation management agency Bell Pottinger issues an apology that isn't a real apology. And I hate every word of it.

Get a Data Warehouse

Datadriven PR- and marketing is the future. But the time to invest in a data warehouse is now, not tomorrow.

How to Persuade Anyone of Anything

How do you persuade anyone of anything? It requires careful preparations, active listening — and good ethics.

A Digital Politician’s Playbook

A playbook for modern politicians aiming for "digital first".

Inbound Marketing is a New Paradigm

When it comes to inbound marketing, most marketers think about landing pages, conversion rates, and marcom softwares. But it's more than that.

How ‘Alternative Facts’ is a Thing

Some people believe the craziest things — despite being proven wrong. Science can explain why people are stupid.

The Engagement Pyramid

Successful online activation campaigns must isolate and engage. The Engagement Pyramid explains how and why.

Viral Loops (and some Math)

Do you aspire to design viral loops for your business? Bring out your calculator — it's time for viral math.

The Marketing Strategy Dilemma

Some say you should go big and wide, others say go focused and deep. Which marketing strategy is right for your business?

Subconscious Persuasion

An animated video on various subconscious persuasion techniques.

My 2016 Annual Review

Not my best year, but many valuable lessons.

Socialising Ourselves to Death

Is social media the future of communication — or is it a breeding ground for hate groups, fake news, and click-baits?

Your CSR is Boring

Why is it so difficult for private companies to get recognized for CSR activities? Doing good is important, but the rules of storytelling still apply.

A Recipe for PR Success

Public relations on TEDx: Why brands should target a stupid majority to attract the active support of a smart minority.

Taking On Stupid Majorities

A formula on how to succeed with an underdog PR strategy for your business — by identifying a stupid majority.

How to Keep Up with Online Trends

How do you keep up with digital trends in today's wired world — and must you become a Pokémon marketing expert now?

Dear Journalist

You seem to think that PR pros only care about publicity, but we don't. We have, however, begun seeing other people.