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by Jerry Silfwer // Twitter, Facebook, LinkedIn, Quora
Digital Strategist // Spin Factory, Kaufmann Agency

Kialo is “a debate platform powered by reason.”

by Jerry Silfwer // Twitter, Facebook, LinkedIn, Quora
Digital Strategist // Spin Factory, Kaufmann Agency

I rarely engage in public debates in social media.

This is not because I don’t enjoy debating (because I do), but because a majority of all grown-ups online can’t uphold a difference of opinions without resorting to populism, emotional immaturity, and logical fallacies.

That’s a harsh judgment, but not unfounded:

A majority of all grown-ups aren’t as high up on the maturity scale as one might think. Hate comments, mob mentality, and cyberbullying — yes, a lot of us are literally behaving like children. And we should grow up.

But where there’s a problem, there’s also an opportunity.

Enter Kialo, a debate platform for reasonable people.

Here’s how (and why) it works:

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Every 2-3 years, I shift my professional focus. This time, I’m moving from PR to social video production and distribution.

by Jerry Silfwer // Twitter, Facebook, LinkedIn, Quora
Digital Strategist // Spin Factory, Kaufmann Agency

Change is the only constant.

In my professional life, I like to find an important idea and convey it. Typically after 2-3 years, I’m usually proven right or wrong — and it’s time to move on.

And now it’s that time again.

Now, I feel that the next thing for me to focus on is social video. I believe that most businesses will communicate with their publics on a regular basis using video within 2-3 years from now. And this goes for both B2C and B2B.

But great communication through video is an art form; it’s not like putting up a landing page or sending out a press release. It requires an aptitude for corporate visual storytelling paired with lean production processes and social media distribution skills. It will require teamwork.

In short: 

If I’m serious about helping companies improve their video communication, then I’ll have to make an actual career change — at 38.

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It’s popular to write down a bucket list of things to do before you die. But why not write down a fucket list of things not to do?

by Jerry Silfwer // Twitter, Facebook, LinkedIn, Quora
Digital Strategist // Spin Factory, Kaufmann Agency

This should be a fun exercise.

A fucket list is the opposite of a bucket list. It’s the things you don’t want to do before you die.

(According to Urban Dictionary, it could also be spelled fuckit list and sometimes it refers to a list of people to have sexual intercourse with before you die. This is not such a list.)

The rules are simple:

  • It must be something you don’t want to do, ever.
  • It must be something that seems to be a “thing” to other people.
  • It’s okay to be slightly passive-aggressive.

Here goes:

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The Twin Peaks finale left me sad and empty. But what if the show ended on a positive note? This is my “happy ending” theory.

by Jerry Silfwer // Twitter, Facebook, LinkedIn, Quora
Digital Strategist // Spin Factory, Kaufmann Agency

First — spoiler alert.

As I finished watching season 3 of Twin Peaks, being a fan for so many years, I felt disappointed and empty. So many side stories left unanswered, especially Audrey’s story. And Dale Cooper’s failure to defeat Judy, the ultimate evil. Ouch.

A few days passed, and little by little, two questions started to form in my head:

  • What if David Lynch and Mark Frost actually gave us answers to everything? 
  • And what if each and every scene is absolutely crucial to the main plot?

I had to take a closer look:

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