Is there a way to tell a good story? I've outlined several ways of how great stories have been structured for centuries.
Brands will start to explore psychological "pre-suasion" campaigns micro-targeting individuals. Welcome to the advent of inception marketing.
I was in Italy in the middle of summer, and it was hot. The Italian fashion brand I was...
This was a dead-end year with lots of learnings.
Well, this escalated quickly. So, the Chinese government has found a way to cut costs and add speed to...
The New York Times misreported the Kitty Genovese case. By allowing the public to search their online archive, we all get better journalism.
Initiative Qs go-to-market strategy is a powerful viral loop.
The minification of the media landscape might be an illusion.
Now, just about anyone can be in almost anything — and there's no clear solution or any serious consequences.
Populism is brewing in many Western democracies. Is there a way to fight back? It may be too late — at least this time around.
Public relations is easy to understand, but difficult to master. This post will guide you on how to de-code brand relationships.
The year of the mid-life crisis. Review format inspired by James Clear.
It's popular to write bucket lists of things to do before you die. But why not also write a fucket list of things never to try?
The Twin Peaks finale left me sad and empty. But what if the show ended on a positive note? This is my "happy ending" theory.
Why are there four dots ending the intros and opening crawls in Star Wars? And is there really such a thing as a 'four dot ellipsis'?
The reputation management agency Bell Pottinger issues an apology that isn't a real apology. And I hate every word of it.
Datadriven PR- and marketing is the future. But the time to invest in a data warehouse is now, not tomorrow.
How do you persuade anyone of anything? It requires careful preparations, active listening — and good ethics.
A playbook for modern politicians aiming for "digital first".
When it comes to inbound marketing, most marketers think about landing pages, conversion rates, and marcom softwares. But it's more than that.
People want to believe — despite being proven wrong. In a world of 'alternative facts,' many fall victims to psychological delusions.
Successful online activation campaigns must isolate and engage. The Engagement Pyramid explains how and why.
Do you aspire to design viral loops for your business? Bring out your calculator — it's time for viral math.
Not my best year, but I got a nice award. Review format inspired by James Clear.
Is social media the future of communication — or is it a breeding ground for hate groups, fake news, and click-baits?
Doctor Spin (Jerry Silfwer) is awarded Cision's 2016 PR Influencer of the Year Award — CPRIA.
Why is it so difficult for private companies to get recognized for CSR activities? Doing good is important, but the rules of storytelling still apply.
Public relations on TEDx: Why brands should target a stupid majority to attract the active support of a smart minority.
Identify a stupid majority and join forces with the smart minority to bring the giants down. It might just become the finest PR work of your career.
How do you keep up with digital trends in today's wired world — and must you become a Pokémon marketing expert now?
You seem to think that PR pros only care about publicity, but we don't. We have, however, begun seeing other people.
The annoying corporate habit of mindlessly promoting irrelevant press releases with unclear call-to-actions.