About me

Hi, my name is Jerry Silfwer.

Welcome to my digital home.

This is where I test my thoughts and ideas on public relations, digital strategy, and storytelling. I speak Swedish, but I do my best to write in English.

Husband and father. Aspiring novelist. Social media optimist. Wannabe photographer. Survivalist geek. PR blogger. Business owner. Digital strategist. PR expert.

Year of birth: 1979
Family: Wife Lisah, son Jack
Location: Stockholm, Sweden

Check out my latest posts, my agency Spin Factory, or learn more about my professional career on LinkedIn.

More articles on Doctor Spin

How the EU Copyright Directive will Backfire

The EU has passed the controversial Copyright Directive, but it will not be a lucrative deal for European sites with copyrighted material.

Unreal Engine 4: Rebirth (Cinematic)

This is Rebirth, a real-time cinematic produced by Sweden-based Quixel, harnessing the power of Unreal Engine and real-world scans from the Megascans Icelandic collection.

How to Create a Data-Driven Marketing Strategy

Use data-driven marketing to pinpoint marketing campaign weaknesses, showcase strengths, and find high-quality leads.

Critical Mass in Social Media: How Many Followers Do You Really Need?

It's important to invest in aggressive social media strategies to reach critical mass. And leaders must be made aware of the critical mass challenge.

The Caffè Latte Content Strategy: How to Delight Followers with Actionable Servings

When browsing for useful online content, I often ask myself, where's the actionable advice in this piece? Where can I find my "caffè lattes"?

The Things that Do Attain: Practical Poetry for Complicated Times

Happiness via a quiet mind might just be the most ambitious of quests; so elusive and difficult to attain. This is stoic philosophy encapsulated in a poem.