My name is Jerry Silfwer (pronounced silver). I live in Stockholm with my wife and son.

I’m the co-founder of Kaufmann Agency, a communication agency specializing in video production and social media distribution. Spin Factory is my own business.

Doctor Spin is my blog on online persuasion. The blog has actually been up and running in some shape or form since 2002.

My mission is simple:

Share science-backed insights on how to get people to do what you want them to do.

Sound exciting?

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What Others Say

“Jerry’s profound insights in how people interact on the social web makes even the most complex solution seem simple and obvious. In short, he’s a leading PR thinker with an rare down-to-earth appreciation for the doing parts.”
— Micco Grönholm, Director of Communications at City of Helsingborg

“Jerry is a natural. He is one of – if not the leading thinker in Sweden – for conversation-based communication and social media strategies. You’re just better when you’re around Jerry.”
— Anders Sjöman, VP Communications at Voddler

“Jerry is one of the smartest, most creative and interesting people that I’ve ever had the pleasure to work with. He has a unique skill always to stay ahead of the curve, detect communication opportunities and use his wide-ranging expertise to make sure that the end result exceeds all expectations.”
— Sofia Sunnerlöf, Digital Manager at The Swedish Tourism Association

“I’ve had the pleasure of working with Jerry in a variety of different strategic communication projects, both online and offline. Whichever task was ahead, Jerry always met challenges with an inspiring mix of creativity, strategic know-how and deep knowledge about the ever-changing digital landscape.”
— Martin Stenberg, CMO at Danske Bank

“Jerry is one of those people you want on your team. He has extensive and in-depth knowledge not only about his field of work but so much more. And he is not only a brilliant writer; he is a fast, brilliant writer. I still believe that he has somehow received more hours a day than the rest of us. He gets so much done and is still there to discuss and give advice to those around him.”
— Charlotta Falk, Director of Public Relations at EF Education First

“Jerry is a damn good communicator with a good mindset. I would also mention his ability to communicate with everyone from production teams to large enterprises and his skills as a team leader, holding large and heterogeneous groups together. Jerry not only gives me inspiration, but he also inspires people around him with his genuine ideas and meaningful thoughts.”
— Karim Walldén, Nordic PR Manager at Unilever

“He’s genuinely passionate about revitalizing and modernizing the public relations industry — and he’s becoming a true industry leader.”
— Fredrik Pallin, Leading Swedish PR Advisor

“Perhaps surprisingly for an evangelist personality, Jerry is also a good listener — much appreciated by clients and colleagues.”
— Bertil Myhr, Senior Consultant at WISE Communications

“Jerry is a creative and excellent communications consultant with a unique eye for opportunities in social media. He has a very including personality, and he is very generous with sharing vast amounts of knowledge from a wide range of communications disciplines.”
— Daniel Chow, Head of Digital Strategy at Softronic

“In my opinion, Doctor Spin is Sweden’s no. 1 PR blog.”
— Markus Welin, Head of Social Communications & Digital Opinion at Almega

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Text message: +46733999070 (my phone manifesto)

About Jerry Silfwer

jerrysilfwerJerry Silfwer (b. 1979) is Co-Founder and Chairman of the Board at Kaufmann, a communication agency specializing in video production and social media distribution.

He is also Founder and CEO at Spin Factory, a digital strategy agency. The methodology is based on international experiences of practical implementation and scientific research.

Former COO and Executive Digital Strategist at Whispr Group, a data-driven social media agency. The agency was founded in New York, and Jerry was brought onboard right after the start in 2010. After a year and a half stationed in New York, Jerry relocated from Manhattan back to Stockholm in 2012 to set up Whispr Stockholm as Country Manager.

Before Whispr Group, Jerry was the Head of Network & Relations at Springtime PR, the largest owner-led agency in the Nordics. At this time, the agency gained acclaim as one of the most prominent Nordic PR agencies in social media, combining it with expertise in Public Affairs, Internal Communications, Corporate Communications and Investor Relations. During a period of this time, Jerry acted as Nordic PR Manager for Adobe. Later in 2014, Adobe brought Jerry onboard their EMEA ThinkTank.

Jerry has Bachelor Degrees in Public Relations & Linguistics from Mid Sweden University and was awarded scholarships by PRECIS (Public Relations Agencies in Sweden) and DIK (Union for Communication Professionals in Sweden).

Jerry was also Senior Communications Advisor for the Swedish Pirate Party throughout the EU election campaign in 2009, which resulted in 7% of the votes and two parliament seats for the party.

In 2008, Jerry founded the no. 1 PR community in the Nordics, PR of Sweden and his blog Doctor Spin, ranked by Invesp amongst the Top 25 PR blogs in the world.

Jerry has spoken at TEDx, World Public Relations Forum, DMEXCO, EUROCOM Milan, given several lectures at Berghs School of Communication, Beckman’s College of Design and Hyper Island, been dinner speaker at Sweden Social Web Camp and been featured in national trade media on several occasions. He is also a Social Media Today and featured writer.

Jerry was nominated 2011, 2012, 2013, 2014 and 2015 for Cision PR Influencer Award. In 2016, he won.

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10 Things You Didn’t Know About Jerry

So, you still can’t get enough ‘Doctor Spin’? Shall we get into some personal stuff, maybe? Keep reading at your own risk:

1. Whenever I need to relax or pass the time, I solve Sudoku puzzles. So, if you see me concentrating on my phone, then I’m probably trying to crack the expert level.

2. After 15 months of mandatory military service, I was recruited to the Swedish armed forces. A few hours before the deadline, I had a change of heart and decided on a civilian career instead. That was my ‘Sliding Doors’ moment, for sure.

3. I have never taken a selfie. Not that I’m against selfies (I love selfies!) — I just prefer to be behind the camera. (Did someone say ‘control issues’?)

4. I prefer to go to the cinema alone and I always sit in the first row. I do this when I travel, too, and I’ve been to a local cinema in most of the cities I’ve ever visited.

5. One of my brothers is named Tom.

6. I have a difficult time coping with outdoor temperatures above 24 degrees Celsius (75 degrees Fahrenheit) and I’ve suffered actual heat strokes in Thailand, New York, London, and Paris.

7. Growing up, I was a defensive hockey player, a goalkeeper in soccer, and a center forward in floorball. I wanted to play volleyball, basketball, and tennis, too, but there wasn’t enough time. Today, I rarely watch any sports, simply because I get so depressed: Why should I watch other people have all the fun? That’s not enjoyable!

8. In my living room, you’ll always find two things: A huge whiteboard and some sort of ball to kick around. I need them both to think coherently.

9. Other than Sweden, I’ve also lived in the United Kingdom (London), Germany (Munich), and the US (New York). During all that time, I was constantly homesick.

10. I love communication and marketing. Okay, so that wasn’t exactly a secret… Still, it’s definitely my great big passion and a huge part of who I am!

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