About me

Hi, my name is Jerry Silfwer.

Welcome to my digital home.

This is where I test my thoughts and ideas on public relations, digital strategy, and storytelling. I speak Swedish, but I do my best to write in English.

Husband and father. Aspiring novelist. Social media optimist. Wannabe photographer. Survivalist geek. PR blogger. Business owner. Digital strategist. PR expert.

Year of birth: 1979
Family: Wife Lisah, son Jack
Location: Stockholm, Sweden

Check out my latest posts, my agency Spin Factory, or learn more about my professional career on LinkedIn.

More articles on Doctor Spin

Storytelling Structures

Is there a way to tell a good story? I've outlined several ways of how great stories have been structured for centuries.

Programmatic Brainwashing

Brands will start to explore psychological "pre-suasion" campaigns micro-targeting individuals. Welcome to the advent of inception marketing.

The Surround Strategy

I was in Italy in the middle of summer, and it was hot.

My 2018 Annual Review

This was a dead-end year with lots of learnings.

The ‘AI Anchor’ in China

Well, this escalated quickly. So, the Chinese government has found...

The Death of Kitty Genovese

The New York Times misreported the Kitty Genovese case. By allowing the public to search their online archive, we all get better journalism.