STRATEGIC COMMUNICATION
How to Fight Populism
Populism is brewing in many Western democracies. Is there a way to fight back? It may be too late — at least this time around.
DIGITAL MEDIA
How I Used Machine Learning to Predict Soccer Games for 24 Months Straight
From a simple Python program and less than 10,000 lines of code, I still had made something that performed just as well as the market.
Inbound Marketing is a New Paradigm
When it comes to inbound marketing, most marketers think about landing pages, conversion rates, and marcom softwares. But it's more than that.
Get a Data Warehouse
Datadriven PR- and marketing is the future. But the time to invest in a data warehouse is now, not tomorrow.
Instagram Strategies (for Businesses)
How do you get real Instagram followers for your business? Here you'll find those few strategies that actually work.
Iceberg Publishing
A great website can be so much more than the sum of all pages linked from your site's navigation menu.
Viral Loops (and some Math)
Do you aspire to design viral loops for your business? Bring out your calculator — it's time for viral math.
PRACTICAL INFLUENCE
How to Write a Blogger Outreach Email (Including Two Templates)
Examples of how to write blogger outreach emails that will get influencers interested in your pitch.
Improve Your Storytelling (in 15 Minutes)
How do you improve your storytelling? These simple scripts will help you — in less than 15 minutes.
10 Storytelling Elements (Found in All Great Stories)
Some storytelling elements just keep coming back, again and again. Well, here they are.
How to Persuade Anyone of Anything
How do you persuade anyone of anything? It requires careful preparations, active listening — and good ethics.
A Recipe for PR Success
Public relations on TEDx: Why brands should target a stupid majority to attract the active support of a smart minority.
Storytelling for Jedi Masters
Star Wars is just a perfect example of classic storytelling.
LIFE DESIGN
My Fucket List
It's popular to write bucket lists of things to do before you die. But why not also write a fucket list of things never to try?
The Acceleration Theory (The Maurice Greene Post)
The acceleration theory on why it's less important to reach maximum velocity fast, and more important to prolong the acceleration phase.
Top 10 Introvert Myths
I'm an introvert and I'd like to see all myths about introverts debunked. Because most people have the wrong idea about us.
ONLINE TRENDS
Deepfake Videos are Coming
Now, just about anyone can be in almost anything — and there's no clear solution or any serious consequences.
How to Keep Up with Online Trends
How do you keep up with digital trends in today's wired world — and must you become a Pokémon marketing expert now?
THE FEED
Get a Data Warehouse
Datadriven PR- and marketing is the future. But the time to invest in a data warehouse is now, not tomorrow.
How to Persuade Anyone of Anything
How do you persuade anyone of anything? It requires careful preparations, active listening — and good ethics.
A Digital Politician’s Playbook
A playbook for modern politicians aiming for "digital first".
Inbound Marketing is a New Paradigm
When it comes to inbound marketing, most marketers think about landing pages, conversion rates, and marcom softwares. But it's more than that.
How ‘Alternative Facts’ is a Thing
Some people believe the craziest things — despite being proven wrong. Science can explain why people are stupid.
MY REVIEWS
Why are there four dots ending the intros and opening crawls in Star Wars? And is there really such a thing as a 'four dot ellipsis'?
WHAT TO WATCH
“If you use history and philosophy as a guide, it’s easy to see parallels between Trump’s words and those of the most reviled fascists in history.”
OPINIONS
The Platitude Sickness
"You should ensure that all your marketing efforts are effective." According to Wikipedia: "A platitude...
Is Spin a Bad Thing?
What does it mean to "spin" something — and is it bad?
Socialising Ourselves to Death
Is social media the future of communication — or is it a breeding ground for hate groups, fake news, and click-baits?
The New Marketing Elite
Whether they freelance or build lifestyle businesses, they are becoming the new online marketing elite, a force in marketing to be reckoned with.
IDEAS
The Four Dot Ellipsis Mystery
Why are there four dots ending the intros and opening crawls in Star Wars? And is there really such a thing as a 'four dot ellipsis'?
My Twin Peaks Theory
The Twin Peaks finale left me sad and empty. But what if the show ended on a positive note? This is my "happy ending" theory.
The Acceleration Theory (The Maurice Greene Post)
The acceleration theory on why it's less important to reach maximum velocity fast, and more important to prolong the acceleration phase.
Top 10 Introvert Myths
I'm an introvert and I'd like to see all myths about introverts debunked. Because most people have the wrong idea about us.
SCIENCE
Persuasion
How to Fight Populism
Populism is brewing in many Western democracies. Is there a way to fight back? It may be too late — at least this time around.
PR
Decoding Brand Relationships
Public relations is easy to understand, but difficult to master. This post will guide you on how to de-code brand relationships.
CommScience
How ‘Alternative Facts’ is a Thing
Some people believe the craziest things — despite being proven wrong. Science can explain why people are stupid.
CommScience
Why Small Numbers Matter
We love big numbers in marketing, but when push comes to shove, it's the small numbers that matter.
