Every 2-3 years, I shift my professional focus. This time, I’m moving from PR to social video production and distribution.
Hi. I’m Jerry Silfwer.
I’m a professional spin doctor and copywriter from Sweden.
With 12+ years experience from client work across many industries and countries,
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Change is the only constant.
In my professional life, I like to find an important idea and convey it. Typically after 2-3 years, I’m usually proven right or wrong — and it’s time to move on.
And now it’s that time again.
Now, I feel that the next thing for me to focus on is social video. I believe that most businesses will communicate with their publics on a regular basis using video within 2-3 years from now. And this goes for both B2C and B2B.
But great communication through video is an art form; it’s not like putting up a landing page or sending out a press release. It requires an aptitude for corporate visual storytelling paired with lean production processes and social media distribution skills. It will require teamwork.
If I’m serious about helping companies improve their video communication, then I’ll have to make an actual career change — at 38.
It’s popular to write down a bucket list of things to do before you die. But why not write down a fucket list of things not to do?
This should be a fun exercise.
A fucket list is the opposite of a bucket list. It’s the things you don’t want to do before you die.
(According to Urban Dictionary, it could also be spelled fuckit list and sometimes it refers to a list of people to have sexual intercourse with before you die. This is not such a list.)
The rules are simple:
- It must be something you don’t want to do, ever.
- It must be something that seems to be a “thing” to other people.
- It’s okay to be slightly passive-aggressive.
The Twin Peaks finale left me sad and empty. But what if the show ended on a positive note? This is my “happy ending” theory.
First — spoiler alert.
As I finished watching season 3 of Twin Peaks, being a fan for so many years, I felt disappointed and empty. So many side stories left unanswered, especially Audrey’s story. And Dale Cooper’s failure to defeat Judy, the ultimate evil. Ouch.
A few days passed, and little by little, two questions started to form in my head:
- What if David Lynch and Mark Frost actually gave us answers to everything?
- And what if each and every scene is absolutely crucial to the main plot?
I had to take a closer look:
Why are there four dots ending the intros and opening crawls in Star Wars? And is there really such a thing as a ‘four dot ellipsis’?
Here’s a source of many sleepless nights:
Some time ago, I noticed a strange four dot ellipsis in the opening sequence of Star Wars: The Force Awakens:
Then, at the end of the opening crawl, we see a four dot ellipsis yet again:
As a professional communicator and Swede with many international clients, I’m always striving to improve my English. And it’s Star Wars.
I just had to get to the bottom of this:
The reputation management agency Bell Pottinger issues an apology that isn’t a real apology. And I hate every word of it.
Here’s the backstory:
Oakbay Capital in South Africa hires a reputation management agency, Bell Pottinger. According to Bell Pottinger’s Wikipedia-entry, the agency seems to have had some problems with managing their reputation themselves.
Less than a year later, both Oakbay Capital and Bell Pottinger are being accused of purposely stirring up racial divisions.
Following a perfect storm of criticism in social media, Bell Pottinger decided to issue a public apology.
Here’s Bell Pottinger’s letter: