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“The more you leave out, the more you highlight what you leave in.”

— Henry Green

Why is it so difficult for private companies to get recognized for CSR activities? Doing good deeds is important, but the rules of storytelling still apply.

by JERRY SILVER // Twitter, Facebook, Instagram
Digital PR specialist and CEO at Spin Factory

Zzz. Wait, what?

CSR is short for Corporate Social Responsibility. But you already knew that, right?

It’s when a company contributes to the greater good of society outside their core business — even though they don’t actually have to.

Like drilling fresh water wells in Africa, planting rainforest in the Amazon, or donating funds to disaster relief.

Companies wouldn’t be engaging in CSR activities if it weren’t for a sense of responsibility amongst the people who work there.

However, most companies would agree that it would be kind of nice if the outside world would acknowledge their activities. Because in general, it’s difficult to get public recognition for these types of activities.

So why is it so difficult to promote CSR activities — and what can a company do about it?

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Star Wars is just one of those perfect examples of classic storytelling.

by JERRY SILVER // Twitter, Facebook, Instagram
Digital PR specialist and CEO at Spin Factory

A while back, I took a stab at outlining the storytelling elements.

So I wanted to also apply them to an actual story, to see how (or if) they would actually work. The choice of a great story was a no-brainer:

Star Wars!

I was born in 1979, so Star Wars was an important part of my upbringing. Younger readers might apply these elements to Lord of the Rings, Game of Thrones, Harry Potter or, I don’t know — The Twilight Saga? 

Here goes:

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So this weekend, I’ve found that winning an imaginary lottery, Finding Nemo and Billy Idol all have something in common. This is because I’ve spent the weekend thinking of ways to improve my storytelling. Maybe you do that too, sometimes? Using your weekends to think about how to develop your business and your career? If […]

by JERRY SILVER // Twitter, Facebook, Instagram
Digital PR specialist and CEO at Spin Factory

So this weekend, I’ve found that winning an imaginary lottery, Finding Nemo and Billy Idol all have something in common.

This is because I’ve spent the weekend thinking of ways to improve my storytelling.

Maybe you do that too, sometimes? Using your weekends to think about how to develop your business and your career?

If you’re anything like me, then I have some AWESOME ways for you to challenge your brain and get better results in the process.

And the best part is, that neither of these techniques should take you more than 15 minutes to try!

Sounds good? Here goes:

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Some storytelling elements just keep coming back, again and again. Here they are.

by JERRY SILVER // Twitter, Facebook, Instagram
Digital PR specialist and CEO at Spin Factory

Some things just work.

I’ve done some research and collected the different storytelling elements in one place.

It would be quite fun and interesting to do a content marketing series which followed these steps as an experiment, right?

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Working as a Swede in international settings is pretty fun. Here's a list of Swedish idioms which I'm sure we let slip into English every now and then.

by JERRY SILVER // Twitter, Facebook, Instagram
Digital PR specialist and CEO at Spin Factory

Working as a Swede in New York with lots of other Swedes is quite fun — especially from a language perspective.

I think Scandinavians often use English quite well, but we often mess things up without even knowing it. And our American friends will have a good laugh, for sure.

Here’s a list of typical Swedish idioms — directly translated into English:

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