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“Here comes everybody.”

— Clay Shirky

Do you aspire to become a Viral Loop Designer? Here's everything you need to know. Roll up your sleeves — it's viral math time!

by JERRY SILVER // Twitter, Facebook, Instagram
Digital PR specialist and CEO at Spin Factory

Let’s do some math!

Let’s say you post a cat video on YouTube. And it’s (obviously) really, really funny.

You share it across your social networks and you get your first 1,000 views.

Out of these viewers, 10% (100 people) decides to share your cat video with their friends, once. Each share generates 11 new views of the video, a total of 1,100 views. Going from 1,000 views (1st cycle) to 1,100 new views (2nd cycle) equals a viral coefficient of 1,1.

And anything above 1,0 = viral, wohoo!

How many views will you get in the 3rd cycle? Out of the 1,100 people in the 2nd cycle, 10% will share it once generating on average 11 new views per share and — boom! — you get 1,210 (1,100 x viral coefficient) additional views after the 3rd cycle!

Well, look at your cat video now, mighty Viral Loop Designer!

But before we get ahead of ourselves, let’s examine the inner workings of viral math:

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There's an invisible follower contract between brands and their online following. If you could read such a contract, what would it say?

by JERRY SILVER // Twitter, Facebook, Instagram
Digital PR specialist and CEO at Spin Factory

Why do people follow brands in social media?

Most businesses aren’t paying much attention to the why question.

Instead, they focus more on the how — how do I get people to follow?

Whatever the specific answer is, there’s always an expectation involved. An expectation of a certain kind of value to appreciate.

In each and every single act of following, there’s a fundamental time displacement:

You follow (present) on faith (future) from trust (past).

Or, in another way of putting it:

There’s an invisible contract between the brand and the follower. Now, if such a contract were visible, what would it say? And what happens when you breach it?

Here goes:

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With Snapchat, you can just "snap away" and not be too concerned with quality, since you're not adding anything to a stored public profile.

by JERRY SILVER // Twitter, Facebook, Instagram
Digital PR specialist and CEO at Spin Factory

I confess.

When Snapchat started gaining traction, I failed to see what the whole point of the app was.

Personally, I like to put some love into the content I create, so producing disappearing content felt like a waste of time and energy. And I’m not into sending NSFW stuff to people, so I thought that all those teenagers could keep Snapchat for themselves. That even a PR expert like myself sometimes has to admit that there are some things that I’m simply too old to enjoy.

I got over it, though. (You’re never too old to play around and have some fun, right?) Snapchat is a wonderfully quirky little app.

But where most new apps are easy-to-use right out of the box, Snapchat simply does things differently. And this is why I wanted to put together this brief post aimed at all you grown ups who aren’t using Snapchat just yet!

Here we go:

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Do you follow someone on social media with a picture-perfect lifestyle, but you suspect that they’re just faking it? Me, too. I hear people complaining about social media fakers all the time. Many are frustrated about how ordinary people in their feeds are simply trying too hard. It used to be lifestyle bloggers putting on a […]

by JERRY SILVER // Twitter, Facebook, Instagram
Digital PR specialist and CEO at Spin Factory

Do you follow someone on social media with a picture-perfect lifestyle, but you suspect that they’re just faking it?

Me, too.

I hear people complaining about social media fakers all the time. Many are frustrated about how ordinary people in their feeds are simply trying too hard. It used to be lifestyle bloggers putting on a dazzling show for their followers, but now it’s your neighbour, your co-worker and your old classmate.

“If you experience negative emotions, just unfollow them,” I say.

But it’s often not that simple in the economy of likes where you can’t separate your online network from your physical world. Unfollowing someone, blocking someone — even stopping to like a friend’s status updates on Instagram, well, that’s something that many posters take personally.

We get pulled into this world of the social media fakers. So we ask ourselves:

How did we end up here? And how do we get out of it?

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Do you want to spin Instagram? Unless you're a celebrity, then consistency is the secret to growing your following on Instagram.

by JERRY SILVER // Twitter, Facebook, Instagram
Digital PR specialist and CEO at Spin Factory

Instagram has become a social network many companies and organizations consider building a following on.

But how do you become successful as a brand on Instagram?

  • Are there any magic hashtags that you can use?
  • Or a way to game the Instagram user recommendation engine?
  • Should you sharpen your comedy skills — or just take some photography classes?

Well, there is a spin strategy that will help you. But it might just not be what you think.

Here goes:

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