The annoying corporate habit of mindlessly promoting irrelevant press releases with unclear call-to-actions.
Hi. I’m Jerry Silver.
I’m a professional PR advisor based in Stockholm, Sweden.
I write advice on PR, online psychology, persuasion techniques, and
media logic. Use these tactics and ideas to improve PR for your business.
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“The press release is dead,” some say.
Well, calm down. Businesses will have to issue official statements to the general public in the future, too. Neatly packaged information (aka “content marketing”) is great, but businesses must also keep their audience up to speed with what’s going on.
However, there are two common PR practices for press releases that drive me crazy. I plead with you, communication professionals of the world, please stop doing this:
I rarely answer unscheduled phone calls even though my phone rings all the time. Here's why — and what I do instead of talking on the phone.
So this tweet has been doing the rounds on social media lately, and quite a few dear friends have decided to put their “lives” in my hands:
And yes, tagging me is totally fair. Ever since getting my first mobile phone, when it comes to unscheduled phone calls, I’ve not been the most available person in the world.
There's an invisible Follower Contract between influencers and their followers. If you could read such a contract, what would it say? And what happens when you breach it?
Why do people follow other people?
Most businesses aren’t paying much attention to the why question. Instead, they focus more on the how — how do I get people to follow?
What most businesses are forgetting about their followers is that there’s an important time displacement:
People follow other people (present) as an act of faith (future) based on trust (past).
Or, in another way of putting it:
There’s an invisible contract between the influencer and the follower. Now, if such a contract were visible, what would it say? And what happens when you breach it?
Don’t stare yourself blind on trying to reach more people, because it always begins with just one extremely happy customer.
This article originally appeared on Idea Hunt.
In my day job, I help companies of all sizes to reach the right people and spark them into taking action.
With limited resources, new ventures must focus their marketing efforts. Growth hackers are wisely targeting one ‘low-hanging fruit’ after another to maximize momentum.
Entrepreneurs are building their MVPs (minimum viable products), testing for product/market fit, and when they have it, they scale using various growth tactics.
All good things, of course. And that’s how most startups are doing it.
So why might it be a good idea to do the opposite?
With the internet, we have the tools we need to build our personal brands. And by using this personal brand framework, you can, too.
With the internet, we all have the tools we need to build our personal brands at our fingertips. The good news is that you, too, can take measures to develop and strengthen your own personal brand.
Each and every personal brand revolves around five cornerstones:
Here’s the framework for how to go about it: