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FREE TRAINING: Do you know how to grow your business and brand online?

If you want to learn 28 Insider Digital PR Secrets on how to:

> build a massive audience of true fans endorsing your business
> grow your traffic exponentially with inbound marketing
> persuade A-list influencers to share your message

… grab my FREE 28-Day Digital PR Challenge — enroll now!

publics PR

Imagine two guys.

They live in the same place, they have similar jobs, they drive comparable cars and they have matching family constellations and socio-economic backgrounds.

They’re both Average Joes.

Now, will you reach both of them through the same media channels?

In corporate communication, how we group people is often referred to as ‘segmentation’. And how you segment your market is important. In fact, your success depends on it.

But we must stop grouping people on basis of their age, gender and location. We must find our way back to the ‘publics’ in public relations.

Here’s why (and how):

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How To Find Publics Online — And How To Activate Them

publics

Do you know exactly who you want to reach, but not exactly where to find them online? For today’s reader question, I’m looking deeper into how we can find the people we want to reach online.

My biggest challenge is to find my target group. I know who I want to reach, but where do I find them digitally — and how do I stand out from the crowd in that channel? – Eva-Lena, Sweden.

I love this question, but it’s a tough one to answer, since it focuses on the core challenge of all marketing; how to find and reach the right people with the right message.

Here goes:

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Set An Engagement Bottom Line (EBL) To Increase Social Sharing

engagement-bottom-line

Are you responsible for your company’s blog? And are you struggling with sharing numbers that never seems to go up, no matter how awesome content you produce? And as a result, are you also struggling with determining how much content to actually produce — and how often to post?

Well, you’re not alone. There are a great number of corporate blogs out there that never seems to catch a break. Either they give up or they keep pouring time and resources into creating content that few people ever get to benefit from.

But I’ve got an alternative solution for you in this post:

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A Social Media Strategy For Long Sales Cycles

for sale

I’m starting a new series, Monday Challenges. Every Monday I will answer or discuss a question or challenge sent in by my readers. Hopefully you’ll find this format relevant and valuable.

Without further ado, here’s this week’s challenge:

How can we use social media to sell and market a product that people buy very seldom? — Rebecka, Sweden.

Interesting, right? Let’s dive right in:

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What I Learned From Creating A Free 28 Day Email Course

free-email-course

Two months ago, I created a free 28 day email course. I did have a one-week email course four-five years ago, but that was before I had an actual email list to work with.

For the past year I’ve been working on-and-off with creating a paid video course on digital PR, so I wanted to see if there’s any interest out there for the type of insights that I have to share.

I’m also struggling with a manuscript for a book on digital PR and I wanted to test some of my ideas on smart professionals in my target audience.

Now that the PR course has been live for a while, I want to share some of what I’ve learned so far.

Here goes:

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