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With the internet, we all have the tools we need to build our personal brands at our fingertips. The good news is that you, too, can take measures to develop and strengthen your own personal brand.

Each and every personal brand revolves around five cornerstones:

  • Clarity
  • Consistency
  • Cause
  • Charge
  • Challenges

Here’s the framework for how to go about it:

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If I could offer just one piece of marketing advice, what would it be?

When thinking about this, I thought that my answer would be something about how important it is to know your audience, how important trust, relevance, and authenticity is — or how everything communicates.

Surprisingly, I came to another conclusion:

It’s about how small numbers matter.

Let me explain why:

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It took us a while, but we eventually figured it out:

The Earth is round, and we shouldn’t worry about falling off the edge.

The web, however, has been flat since the start. Sure, most of us remember the debacle that was Second Life, the game-like world with pornographic avatars, that didn’t quite take. And in gaming, we’ve been enjoying 3D experiences (“Damn, that’s the second time those alien bastards shot up my ride!”) for decades.

And so finally, after a fair share of false starts, the digital world is about to shift from 2D to 3D. So buckle up Dorothy; it’s time to kiss Kansas goodbye and go explore this magical new world.

Let’s begin in Tony Stark’s garage:

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Some brands have PR dynamite.

What makes these brands so explosively exciting? And can we decode this excitement and replicate it for any business?

As a professional spin doctor, I sometimes get contacted by brands who wants to make a huge splash. They might fancy the idea of inbound communications, but building a community one person at the time takes too long, they argue.

In short, they need some PR dynamite. So what’s the recipe for it?

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This is a guest post by Ola Lidmark Eriksson, CTO at Wide Ideas.

Two years ago, I asked myself if it would be possible to use machine learning to better predict the outcome of soccer games.

I decided to give it a serious try and today, two years and contextual data from 30,000 soccer games later, I’ve gained lots of interesting insights.

Here goes:

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