ABOUT  READ  TOOLBOX  CONTACT


“I have not failed. I have just found 10,000 things that do not work.”

— Thomas Edison

I rarely answer unscheduled phone calls even though my phone rings all the time. Here's why — and what I do instead of talking on the phone.

by JERRY SILVER // Twitter, Facebook, Instagram
Digital PR specialist and CEO at Spin Factory

So this tweet has been doing the rounds on social media lately, and quite a few dear friends have decided to put their “lives” in my hands:

who should you call

And yes, tagging me is totally fair. Ever since getting my first mobile phone, when it comes to unscheduled phone calls, I’ve not been the most available person in the world.

Here’s why:

[click to continue…]

We all have the tools we need to build our personal brands. And by using this personal brand framework, you can, too.

by JERRY SILVER // Twitter, Facebook, Instagram
Digital PR specialist and CEO at Spin Factory

You are a person, for sure, but are you also a brand?

With the internet, we have the tools we need to build our personal brands.

The good news is that you, too, can take measures to develop and strengthen your own personal brand.

But how?

Each and every personal brand revolves around five cornerstones:

  • Clarity
  • Consistency
  • Cause
  • Charge
  • Challenges

Here’s the framework for how to go about it:

[click to continue…]

This is my morning routine as a freelancer, including the use of nootropics, image-streaming, and soundwave meditation.

by JERRY SILVER // Twitter, Facebook, Instagram
Digital PR specialist and CEO at Spin Factory

I hate mornings, but I love morning routines.

I’m a firm believer in the idea that the first 1-2 hours of one’s day should be completely scripted to avoid decision fatigue, simply by saving your energy for more important decisions that might come up during the day.

So I make sure to follow a pretty strict morning routine. Some days I fail to follow each step, especially when I’m traveling, but when I get everything right, then I feel great for the rest of the day!

But when my son Jack came along a little less than a year ago, I had to drastically change my morning routine. As a parent (and a freelancer!), discipline is of the utmost importance. Therefore, I thought that it would be useful to check out my personal morning routine. And please make sure to add your best tips and tricks in the comments.

Here goes:

[click to continue…]

If you're a PR pro and a Wordpress-lover, then you should check out KingSumo Headlines which will help you write better headlines with A/B-testing.

by JERRY SILVER // Twitter, Facebook, Instagram
Digital PR specialist and CEO at Spin Factory

If you’re a PR pro and a Wordpress-lover — then you should check out this powerful plugin.

(If you’re not into WordPress, maybe you should consider it? According to web legend and WP-founder Matt Mullenweg, the open source CMS powers 20% of all websites on the web.)

Now, I don’t usually write about plugins, but this one has helped me learn more about what works and what doesn’t. Don’t get me wrong; I’ve been writing all my life, but hearts and minds tend to be moving targets.

Here’s the tool:

[click to continue…]

What’s a strategy, really? I’m at the PR conference Communicare 2014 and the word strategy comes up here and there. And not just here. It comes up in business all the time. Strategy, strategy, strategy. And strategy. I’m sure it does in your business, too. Last week I joined the Adobe EMEA Think Tank for our first […]

by JERRY SILVER // Twitter, Facebook, Instagram
Digital PR specialist and CEO at Spin Factory

What’s a strategy, really?

I’m at the PR conference Communicare 2014 and the word strategy comes up here and there.

And not just here. It comes up in business all the time. Strategy, strategy, strategy. And strategy.

I’m sure it does in your business, too.

Last week I joined the Adobe EMEA Think Tank for our first session and during the panel, the question of why a digital strategy is important came up, so I explained my position on the subject.

Afterwards, I got some great feedback based on the fact that I took the time to explain what a strategy actually is — in plain terms. Not many strategists do this, apparently.

And since strategy is such an over-used and inflated term, I think it’s fair to put it as a simple question:

What’s a strategy?

Here goes:

[click to continue…]

In the epic movie Magnum Force from 1973 with Clint Eastwood starring as “Dirty” Harry Callahan, he utters the words: “A man’s got to know his limitations.” Well, I know my professional limitations: I need to be inspired to good work. Repetitive tasks kill my inspiration. So, I really need to safeguard my inspiration by […]

by JERRY SILVER // Twitter, Facebook, Instagram
Digital PR specialist and CEO at Spin Factory

In the epic movie Magnum Force from 1973 with Clint Eastwood starring as “Dirty” Harry Callahan, he utters the words:

“A man’s got to know his limitations.”

Well, I know my professional limitations:

  • I need to be inspired to good work.
  • Repetitive tasks kill my inspiration.

So, I really need to safeguard my inspiration by keeping all the mind numbingly boring repetitive tasks at bay.

Are you like me?

In this blog post, I explain how I’ve set my Mac up, not to become a Tayloristic productivity robot (yuck!), but rather to take as much of ‘boring’ out of the equation as possible.

Here’s how I get stuff done on my Mac:

[click to continue…]

The trademark that applies to every rockstar consultant I've ever worked with; they don't need to be told how to succeed. Controversial but true.

by JERRY SILVER // Twitter, Facebook, Instagram
Digital PR specialist and CEO at Spin Factory

There’s this thing that I’ve been wondering for years, ever since I started out in the PR industry back in 2005:

How do you recognise a rockstar consultant? It might sound elitist, but having worked on the agency side for years, it has become very clear to me that a rockstar easily outweighs three or four regular consultants. But finally, in a discussion the other day, I arrived at an answer.

And the answer surprised me greatly.

But first we need to ask ourselves; is there such a thing as a “rockstar consultant”?

Here goes:

[click to continue…]

The effects of the human API are massive and we could be in the early stages of a Cybernetic Renaissance that will fundamentally alter the human experience.

by JERRY SILVER // Twitter, Facebook, Instagram
Digital PR specialist and CEO at Spin Factory

Your house or your apartment can be seen as an extension of your skin, your body’s largest organ, protecting you from the realities of your environment. But where buildings and structures can transform the human experience locally, technology has a tendency to remove geographical constraints from our capacity to sense the world.

For instance, how often do leave your mobile phone behind? Your mobile phone becomes an extension not only of your memory but also of your voice, your hearing, and your eyesight.

I use Evernote as an external memory bank, an artificial extension of my brain made up by software and hardware working together with the living organism that is me.

With trends like cloud computing, artificial intelligence (AI), internet of things (IoT), lifelogging, quantified self, and even transhumanism, we’re blurring the already thin boundaries between human and machine.

What does it mean to extend the human experience with technology?

[click to continue…]

The acceleration theory on why it's less important to reach maximum velocity fast, and more important to prolong the acceleration phase.

by JERRY SILVER // Twitter, Facebook, Instagram
Digital PR specialist and CEO at Spin Factory

Are you comparing yourself to seemingly more successful people?

It might result in stress, self-doubt, and performance anxiety — especially for competitive personalities. But does it really matter who’s leading the race at this very moment?

The concept of trying to stay ahead at all times might be highly overrated.

And I came to this conclusion when researching how to become a better sprinter.

Here goes:

[click to continue…]

My first mobile phone was a Nokia 1611 — and I loved it. But my history teacher had something to say about it.

by JERRY SILVER // Twitter, Facebook, Instagram
Digital PR specialist and CEO at Spin Factory

The first mobile phone I ever owned was a Nokia 1611.

It did have a display, so it was possible to compose text messages and see incoming phone numbers, but that was about it.

Still, it had enough features to become a daily companion.

But ever since, I’ve also been mindful of the impact I allow new technologies to have on my life:

[click to continue…]

PR career advice: Being able to write well and fast will be your no. 1 skill and become the cornerstone of your career in public relations.

by JERRY SILVER // Twitter, Facebook, Instagram
Digital PR specialist and CEO at Spin Factory

My no. 1 career advice for young PR professionals is simple:

Learn how to write well, and how to write well fast.

Learn online writing, press release writing, interactive copywriting, SEO writing, sales copywriting, case study writing, article writing, social media updates, etc.

Being a solid (and fast!) PR writer will be invaluable both to you and to others. It’ll be the cornerstone of your PR career, even.

Here’s why (and how):

[click to continue…]