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Public Relations, Social PsychologyCommunication TheoriesDigital StrategyPersuasion TechniquesStorytelling, Social Media MarketingBrain Software

2017 Articles

Viral Math for Loop Designers (February 6)

Quantity vs. Quality in Marketing (January 27)

2016 Articles

Socializing Ourselves to Death (December 5)

Why Your CSR is Boring (November 2)

TEDx: A Recipe for PR Success (October 10)

David and Goliath: How Underdogs Defeat Stupid Majorities (August 25)

The Low-Ball Squeeze: Don’t Kill Your Webshop (August 12)

Fuck Pikachu (or How to Keep Up with New Trends) (August 4)

Dear Journalist: PR is More than Pitching for Publicity (July 9)

Why Most Press Releases Drive Me Crazy (July 8)

“Don’t Call Me, Please” (A Phone Policy for Creatives) (July 1)

The Follower Contract (May 25)

The Power of One Very Happy Customer (May 23)

5 Efficient Strategies for Building a Personal Brand (May 7)

Small Numbers Matter (April 26)

The Web is Not Flat (April 24)

A Recipe for PR Dynamite (April 22)

9 Media Training Mistakes Even Pros Make (January 22)

How We Crowdfunded $100,000 on 10 Days on Kickstarter (January 10)

Snapchat for Grown Ups (January 6)

Are We a Generation of Social Media Fakers? (January 2)

2015 Articles

What is Public Relations? (November 7)

Roadmap: PR for Startups (November 30)

The Hallmark of Lazy Content Marketing (October 9)

What to Put on Your Front Page (October 4)

The Community Manager (August 17)

Freelance Life: My Morning Routine (August 10)

How to Spin Instagram (July 6)

How to Use Content Themes (June 15)

How You Should Segment Your Audience Instead (June 11)

How to Find and Activate Publics Online (June 8)

The Engagement Bottom Line (June 4)

A Social Media Strategy for Long Sales Cycles (June 1)

What I Learned from Creating a 28-Day Email Course (May 12)

Write Better Headlines with Software (April 26)

Facebook Zero (April 19)

Deal with Internet Trolls Like a Pro (January 1)

2014 Articles

Iceberg Publishing: A Powerful Web Strategy (November 6)

Storytelling for Jedi Masters (September 10)

How I Increased My Conversion Rate with 17% (August 12)

Why You Should Use Call-to-Actions (July 15)

Why Winning Strategies are Realistic (May 26)

The Strategy Bullshit Detector (May 20)

An Experiment on How Content Marketing Works (March 19)

2013 Articles

How to Write a Blogger Outreach Email (November 28)

Why You Should Always Get the Facts First (November 4)

Improve Your Storytelling in 15 Minutes (October 27)

The Prettiest Blonde Paradox (October 17)

Why Massive Action is Key To Online Growth (October 5)

Why You Should Do a Honeymoon Outreach (September 5)

How to Pitch TV News Reporters (August 10)

The Art of Ramping Up (June 11)

All Schools Should Teach Kids How to Code (May 23)

9 Evil Leadership Hacks (May 3)

The Trademark of a Rockstar Consultant (April 27)

Why “Digital First”? (April 21)

How To Sell (For People Who Hate to Sell) (March 23)

The Value Triangle (March 1)

Is Spin a Bad Thing? (February 21)

10 Storytelling Elements (February 7)

Typography 101 for Bloggers (February 3)

Why House of Cards is More than Just a Netflix Series (February 2)

Social Media Marketing Trends in 2013 (February 1)

2012 Articles

The Human API (December 15)

11 Marketing Survival Skills (Inspired by Bear Grylls) (December 9)

A Matrix for Social Spin (November 29)

The Acceleration Theory (October 31)

Dark Social (October 18)

How to Spin Your Blog Post (October 16)

Why Streaming Television is Disruptive (September 23)

Say Hi to the Money Web (September 8)

The Lifelogging Trend: What to Expect (August 18)

The Secret Sauce for Social Media Sharing (July 16)

My First Mobile Phone (June 26)

33 Hilarious Swedish Idioms in English (June 10)

The Truth About Social Media Intelligence (June 6)

How to Scale Social Media Marketing (April 14)

This Sentence has Five Words (April 1)

Shut Up and Be Happy Already (March 26)

The Clever Pinterest Virus (March 18)

4 Social Networks I Wish Existed (March 12)

Inflight Corrections: Strategy as Trajectory (March 6)

5 Tips for More Decisive Meetings (February 28)

Digital is the First Medium (February 25)

A Global Social Media Launch Strategy (February 13)

Epic Content is No Silver Bullet (February 9)

Declaring the Hippie Web Dead (January 22)

2011 Articles

10 Introvert Myths (December 5)

The Evolution of Social Media Marketing (November 26)

The Content Tipping Point (October 21)

How to Cope with Almost Burning Out (September 24)

Dodging the Honey Trap (June 1)

The Perfect PR Education (May 1)

You Followed Me, Ok? (April 22)

Good vs. Bad PR (April 19)

To Pitch or Not to Pitch (March 31)

Why Blog? (February 22)

How to Pitch the Press (February 16)

My no. 1 Career Advice for Young PR Professionals (February 11)

2010 Articles

My Geeky Dream Hotel (December 25)

Doctor Spin’s Classic Press Release Template (September 30)

The Ice-Cream Debate (March 10)

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Looking for even older articles? Between 2002-2010, I wrote in Swedish, and these articles have since been archived and removed from this site.