Tribal Marketing Infographics

by JERRY SILVER // Twitter, Facebook, Instagram
Digital PR specialist and CEO at Spin Factory

Ever heard of 'tribal marketing'? It's an interesting take on brand communication and you should check out 'Tribaling' by Elia Mörling.

Tribal MarketingMy fellow Swede Elia Mörling runs the great blog Tribaling on the subject of tribal marketing. I subscribe to his way of thinking for several reasons.

Focusing on individuals might sound great in a world where resources are abundant, but for brands this is rarely very manageable.

Instead you should look for the cultural ties that bonds niche groups together. And I know from experience that a brand is nothing without a loyal community of returning consumers.

How do you talk with them? How do you get them talking to each other? How do you get them talking to others about your offer?

Tribes — Meet The Publics

As an academically trained PR professional, I know that the public in public relations doesn’t mean what most people think it means. It refers to a group of people grouped together by where, how and why they voice their opinions and in which particular situation. This situational approach was defined in 1927 by John Dewey as “a group of people who, in facing a similar problem, recognize it and organize themselves to address it” (Wikipedia).

And I’ve always felt that this situational approach resonates very well with the tribal mindset. And this too explains my great interest in social networks like Triberr. This way of seeing the world of influence sure beats most demographic approaches, imho.

Tribaling’s Infographics

And since we’re talking about Elia’s blog Tribaling — and I really think you should put his great blog on your radar — I must confess my love for his visuals as well. They’re just great as well as adorable.

Enjoy.

The Social Media Cat-A-Pult (click the infographic to read more)

cat-a-pult

The Tribal Map (click the infographic to read more)

tribal-map

“Was it as good for YOU as it was for me?”

Subscribe to new posts via RSS | Subscribe to new posts via email

Subscribe now and join 3,800+ kickass spin doctors (+ download my checklist with 23 Tactics for Content Promotion as your signup bonus).

SUBSCRIBE

###

PR Blogger:

Jerry is the author of Doctor Spin. He's passionate about PR and strategic communications and runs the agency Spin Factory and hosts online courses at Spin Academy. Jerry lives in Stockholm, Sweden with his wife Lisah, television news anchor and journalist, and their two-year-old son, Jack. Click here to subscribe to Jerry's PR articles and get exclusive updates!

Interested in Jerry’s services or speaking engagements? Learn more.