The trademark that applies to every rockstar consultant I've ever worked with; they don't need to be told how to succeed.
Reading time: 2 minutes
How do you recognize a rockstar consultant?
Having worked on the agency side for years, it has become clear to me that a “rockstar” easily outweighs three or four ordinary consultants. They make clients happier, they charge more, and they put their mark on the agency as a whole.
What is their secret?
After years of looking for the right insight, I’ve finally arrived at an answer.
But first we need to ask ourselves; is there such a thing as a “rockstar consultant”?
Rockstars Comes In Many Flavours
In my career, I’ve worked with many individuals that, without a shadow of a doubt, are “rockstar consultants.”
Some have been amazing account managers. Others strategic masterminds. Others creative geniuses. Others have been leaders, some inspiring, some actionable. And many have simply been experts in the overall craftsmanship of communication. Some have charisma and can light up a room, some you won’t even notice until you see their craft exploding right before your eyes.
Some are extroverts; some are introverts. Some are team players; some are individualists.
But there’s just something about them all:
- You badly want them on your team.
- They always find a way to blow your mind.
- They make things look easy out-of-the-box.
- Others push themselves around them.
- They can’t help creating controversy and drama.
- Mysteriously, they tend always to come out on top.
- You can see it in that their eyes, that they “get it”.
There’s just something about them. But what is it?
My good friend Richard Yams, Head of Content at Burson-Marsteller, writes:
“A previous place I did work for had a founder who said he preferred to hire consultants that had good self-confidence and bad self-esteem.”
The Trademark Of A Rockstar Consultant
My insight about what ties these individuals together surprised me. It felt controversial, even. But here’s the common denominator for every rockstar consultant I’ve ever worked with:
Rockstar consultants don’t need to be told how to succeed.
- If you want them to take over a small client, they turn that client into a big one.
- If they’re asked to do something, they look for innovative ways to get record results.
- In feedback talks, they give you feedback on how you can help them succeed.
In short: They don’t ask their bosses to pave their way. Instead, they let their work take them where they want to go. Ask yourself: Are you waiting for someone to tell you what to do or how to succeed? Don’t wait and do stuff instead.
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