The Amazing Value Triangle

by JERRY SILVER // Twitter, Facebook
Digital PR specialist and CEO at Spin Factory

Now, this is a classic.

The value triangle is dead simple, but it’s a sobering reality check for when discussing deliverables and scopes of work in general.

The model as such comes in many different versions and I don’t know who created the original, but it’s a powerful model in all it’s simplicity.

Basically, people always want things to be competitive, and they want it fast. And of course, they want it cheap.

Now, thats not how a market economy works…

Here’s how the value triangle works:

If you want something done CHEAP and FAST, you can’t ask for it to be COMPETITIVE.

If you want something done CHEAP and COMPETITIVE, you can’t ask for it to be done FAST.

If you want something done FAST and COMPETITIVE, you can’t ask for it to be done CHEAP.

Brilliant, right?

I know all of you project managers out there agrees!

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PR Blogger:

As the author of Doctor Spin, Jerry's passionate about PR and strategic communications. He runs the agency Spin Factory and hosts online courses at Spin Academy. Jerry lives in Stockholm, Sweden with his wife Lisah, television news anchor and journalist, and their two-year-old son, Jack. Click here to subscribe to Jerry's posts!

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