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There’s a reason for why certain storytelling elements just keep coming back, again and again.

Well, it’s because they work.

I’ve done some research and collected the different storytelling elements in one place.

It would be quite fun and interesting to do a content marketing series which followed these steps as an experiment, right?

The Storytelling Elements

The storytelling elements:

1. The Contract

In the very beginning, you have to make a promise. Will this be violent? Scary? Fun? Tense? Dramatic?

2. The Pull

Keep it light in the beginning. You don’t want to scare people away by being too dense — you must trust The Contract.

3. The Incident

This is the event that sets everything in motion. Should occur early and keep the story together.

4. The Reveal

Just before the Point Of No Return, the main character learns what the story is really about.

5. Point Of No Return

The forces of good are faced with an impossible decision that concerns fear, safety, love, hate, revenge or despair.

6. Mini-Climax

Sorry, but you must allow the forces of evil to have an epic win.

7. All-Is-Lost Moment

The moment where all is lost. You must portray the deepest despair for the forces of good.

8. News Of Hope

This is the possibility for one of the side characters to shine. A light that shines into the total darkness of the moment.

9. Climax

The shit hits the fan and the good puts everything at stake and overcomes — despite impossible odds.

10. The Pay-Off

Public displays of relief and happiness, love and forgiveness. It’s great! We also learn that the hero has evolved.

Found this article valuable? Let me send my next one to your inbox (and get my free checklist with 23 tactics to promote content) here.

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PR Blogger:

As the author of Doctor Spin, Jerry's passionate about online persuasion and public relations. He runs the agency Spin Factory, the community PR of Sweden, and the e-learning platform Spin Academy. Jerry lives in Stockholm with his wife Lisah and their son, Jack. Click here to subscribe to Jerry's posts!

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