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There's a reason for why certain storytelling elements just keep coming back, again and again. Here are the different elements in one place.

by JERRY SILVER // Twitter, Facebook, Instagram
Digital PR specialist and CEO at Spin Factory

There’s a reason for why certain storytelling elements just keep coming back, again and again.

Well, it’s because they work.

I’ve done some research and collected the different storytelling elements in one place.

It would be quite fun and interesting to do a content marketing series which followed these steps as an experiment, right?

The Storytelling Elements

The storytelling elements:

1. The Contract
In the very beginning, you have to make a promise. Will this be violent? Scary? Fun? Tense? Dramatic?

2. The Pull
Provide context to pull the audience into your story.

3. The Incident
The event that sets everything in motion. Should occur early and keep the story moving forward.

4. The Reveal
Allow your characters to learn what the story is really about — and what’s at stake.

5. Point of No Return
The forces of good are faced with an impossible decision that concerns fear, safety, love, hate, revenge, or despair.

6. Anti-Climax
Sorry, but you must allow the forces of evil to have an epic win.

7. All-Is-Lost Moment
The moment where all is lost. You must portray the deepest despair for the forces of good.

8. News of Hope
A possibility for a side character to shine. A light that shines into the total darkness of the moment.

9. Climax
The shit hits the fan and the good puts everything at risk but and overcomes — despite impossible odds.

10. The Pay-Off
Public displays of relief and happiness, love and forgiveness. We also learn that the hero has evolved.

Want to see these storytelling elements applied to an actual story? Check out Storytelling for Jedi Masters when applied to Star Wars — A New Hope!



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PR Blogger:

Jerry is the author of Doctor Spin. He's passionate about PR and strategic communications and runs the agency Spin Factory and hosts online courses at Spin Academy. Jerry lives in Stockholm, Sweden with his wife Lisah, television news anchor and journalist, and their two-year-old son, Jack. Click here to subscribe to Jerry's PR articles and get exclusive updates!

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