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Duval Guillaume Modem—The Masters Of Viral Videos

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There’s a special branch of marketing that’s loosely called ‘big ideas’. I personally don’t do these, mainly because big ideas require spending “chance money” and I prefer eliminating the element of chance. But that doesn’t mean that it isn’t extremely spectacular when it works. In Sweden, I would name the agency Studio Total as a good example, but lately I think quite a few of us are looking at one agency in particular—Duval Guillaume Modem.

Ramping up right now with some incredible 25M views on YouTube is A Dramatic Surprise On A Quiet Square:

If you can’t see the video, click here.

I love how they start off with just a few incidents and then… just escalates. But, the trick is of course to bring it all home with a punch. And speaking of how to do exactly that, I think you should see this clip by the same agency:

If you can’t see the video, click here.

Boom. Incredibly strong, even if a social media natural and YouTube make-up tutorial wonder child like Michelle Phan could beat 750,000 views without breaking a sweat using her webcam, we still love and admire the impact these creative stunts has on us.

Many also saw the agency’s famous Carlsberg viral some time ago, but personally I really prefer this simple yet funny video on parenting:

If you can’t see the video, click here.

Big idea marketing truly is a delight and we watch and we share. But even if I marvel at the creativity and the communicative power that lies within these commercial messages, I just can’t seem to escape the question of who we admire in all of these videos? Does this make me think of TNT as a creative and cool company? Or do I marvel at the creative process going on over at Duval Guillaume Modem?

For me, it’s the latter of course. But maybe that’s because I’m a marketeer? In any case, who am I to argue with 25M views? For now, let’s just enjoy the entertainment!

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The Writer:

As the author of Doctor Spin, Jerry's passionate about online persuasion and public relations. He runs the agency Spin Factory, the community PR of Sweden, and the e-learning platform Spin Academy. Jerry lives in Stockholm with his wife Lisah and his son Jack. Click here to subscribe to Jerry's posts!

Interested in my consultancy services or seminars and workshops? Get in touch!
Email: jerry@spinfactory.com (no sales pitches, please)
Text message: +46733999070 (no calls please, I avoid unknown numbers)

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