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The hurricane Irene might not hit as hard as expected, but I’m impressed how the city prepares itself. Right now evacuation in flood zones is voluntarily. I love the way Americans work iin these circumstances; they are calm, communicative and they spare no expenses in preparing for the worst whilst hoping for the best. I was […]

by JERRY SILVER // Twitter, Facebook, Instagram
Digital PR specialist and CEO at Spin Factory

The hurricane Irene might not hit as hard as expected, but I’m impressed how the city prepares itself. Right now evacuation in flood zones is voluntarily. I love the way Americans work iin these circumstances; they are calm, communicative and they spare no expenses in preparing for the worst whilst hoping for the best.

I was supposed to get back to Manhattan today, but I’m staying put in Stockholm for a couple of more days.

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Behind the keyboard:

Jerry Silver is the author of Doctor Spin, a PR blog that's been around for 15+ years. Via his agency Spin Factory, Jerry is advising brands on how to adapt to a 'digital first' world. In 2016, Cision Scandinavia named him "PR Influencer of the Year". Jerry lives in Stockholm, Sweden with his wife Lisah, news anchor and television host, and their three-year-old son, Jack.

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