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It's time for PR in Sweden to embrace the fact that the Swedish social media usage has surpassed our traditional news media consumption.

by JERRY SILVER // Twitter, Facebook, Instagram
Digital PR specialist and CEO at Spin Factory

It’s time for traditional PR to act.

It’s time for all of us to embrace the fact that we now consume more social media than news media, according to a recent study.

One could also argue that people are more interactive and more two-way communicative in social networks compared to when they consume traditional one-way mass media.

“Social media” is not a PR “add-on” anymore.

And PR must change now:

Change is Difficult but Still Better than Disappearing

The classic PR argument that news media publicity is more credible than advertising might still hold up, but is mass media publicity more engaging and trustworthy than peer-to-peer communication?

If we choose the road that leads to the future of our public relations industry, leveraging the power of social media just became more important than reading the newspaper.

Digital First” is something for all PR professionals to take into serious consideration.

Shall we keep traditional publicity as the center of what clients relate to our business and actually reinforce it?

Should we embrace social media not as a specialization but as something every consultant must live and breathe in order to fully grasp its dynamics?

I know what I think.

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Behind the keyboard:

Jerry Silver is the author of Doctor Spin, a PR blog that's been around for 15+ years. Via his agency Spin Factory, Jerry is advising brands on how to adapt to a 'digital first' world. In 2016, Cision Scandinavia named him "PR Influencer of the Year". Jerry lives in Stockholm, Sweden with his wife Lisah, news anchor and television host, and their three-year-old son, Jack.

Add your comment:

Janne Elvelid

bigger online that is

Reply
Doktor Spinn

Good point. I tried to emphasize it at first, but felt that it was difficult to do since where else would people interact with social media?

Also, I guess that line must be increasingly difficult to draw as we become even more mobile, applications merge the digital world with the physical. I often times read my favorite blogs offline for instance.

Janne Elvelid

bigger online that is

Reply
Stefan Pettersson

An ex-colleague’s client told her that in his opinion, “only disability pensioners read blogs”…

Reply
Doktor Spinn

I guess that’s both funny and sad at the same time…

@matsadamczak

RT @DoktorSpinn: Social Media Is Now Bigger Than Traditional News Media In Sweden http://t.co/6ZFlRdjr
#IndustryInsights #SocialMediaIntelligence

Reply
@NILBRINK

RT @DoktorSpinn: Social Media Is Now Bigger Than Traditional News Media In Sweden http://t.co/6ZFlRdjr
#IndustryInsights #SocialMediaIntelligence

Reply
@kdah

RT @DoktorSpinn: Social Media Is Now Bigger Than Traditional News Media In Sweden http://t.co/6ZFlRdjr
#IndustryInsights #SocialMediaIntelligence

Reply
@malinbodolla

RT @DoktorSpinn: Social Media Is Now Bigger Than Traditional News Media In Sweden http://t.co/6ZFlRdjr
#IndustryInsights #SocialMediaIntelligence

Reply
@swedennybiz

#Social #media is now bigger than traditional news media in #Sweden http://t.co/gb0aTXfw via @DoktorSpinn

Reply
Mathias Bergendahl (@EngageraMera)

Social Media Is Now Bigger Than Traditional News Media In Sweden http://t.co/EGOD7BZQ via @DoktorSpinn

Reply
Mattias Östmar (@mattiasostmar)

RT @DoktorSpinn: TY fot RT! @swedennybiz: #Social #media bigger than traditional news media in #Sweden http://t.co/CQgeNTGh

Reply

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