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The Sales Lion, a blog I’ve just recently started to follow, is blogging about Blog World New York and posted about a couple of bloggers he would like to kidnap and finished up his post with a question: “If you could kidnap (or kindly borrow  ) any blogger, who would it be and why?” So, […]

by JERRY SILVER // Twitter, Facebook, Instagram
Digital PR specialist and CEO at Spin Factory

The Sales Lion, a blog I’ve just recently started to follow, is blogging about Blog World New York and posted about a couple of bloggers he would like to kidnap and finished up his post with a question:

“If you could kidnap (or kindly borrow ;-) ) any blogger, who would it be and why?”

So, I will highlight some Swedish supernova bloggers, which is kind of patriotically fitting since I’m back in Stockholm now for a couple of weeks.

I’m thinking of kidnapping a bunch of bloggers with different kind of new media expertise for some sort of corporate venture. You know, change the world and stuff. I need some really smart movers and shakers who can make the web work for them. Here goes:

The Account Team

We need some people who can take care of the client from A to B, even though we probably will have to secure the specific funding without knowing what the project would be exactly. So we need bigger picture people here.

Johan Ronnestam
A guy who implements holistic strategies for the future. Charming guy as well. High EQ and we all need all of that for this project which we don’t know anything about yet.

Micco Grönholm
Connected social media natural who’s a great communicator and a real online gentleman. Thought leader in branding and a master in making complex matters easy to understand.

Judith Wolst
Knows PR, knows e-commerce, knows social. I think that if you get Judith, Johan and Micco into a room with a troubled client, solutions will be found every time.

The Think Tank

I need some deep thinkers to lay out both the groundwork and the framework to make sure we’re at the absolute forefront of what we do in this project. They will be locked into a sealed room, yes. If nothing else, we could make money out of their music.

Jesper Åström
The project – whatever it is – need to accomplish real change. People need to take action. Therefore we need a leading expert on converting web traffic. Jesper can also bring his guitar, please.

Niclas Strandh
We also need a guy who knows everything about everything and also has a firm opinion on—everything. Niclas can bring some electronic drums, please.

Mattias Östmar
We’re not just going to get people to do stuff, we’re going to change their mindsets. So we need inception expert Mattias as well. Mattias can bring a keyboard, please.

Sofia Mirjamsdotter
Someone to keep it real in the tank, someone who can outsmart the rest of the bunch in case they loose touch with reality. Someone who can bring it all together and be realistic. Hopefully Sofia can sing or something. Please?

Investor Relations

We’re going to have to raise capital, because something tells me that we’ll be needing additional funding for this yet unnamed project. We need someone who knows her way around the startup angel investor scene and who could get us properly funded.

Paula Marttila
Paula would understand what we’re trying to achieve with this project (whatever that is?) and she has the right connections to put us in touch with start-up investors who can fund our project.

The Creative Team

Turning ideas, concepts and strategies from what they are into reality is difficult. So I need people whom I trust with craftsmanship. I think these bloggers would make an excellent creative team.

Erik Starck
I think this guy will be leading the creative team. I think he is smarter than all of us and that he can bring it all togehter and create something coherent from all of this craziness. A lot lies with him and I think he would earn that respect from the team quickly.

Emma “opassande” Andersson
I know what she can do, and she’s my secret recipe. I think she could overthrow a government if she’d put her mind and a budget to it. Heck, she almost did without a budget once. She knows what makes people tick, both intellectuals and commoners.

Nikke Lindqvist
A Grandmaster SEO will come in handy. Nikke understands not only search engines, but also the psychology behind the search. And that is too cool for school.

Per Axbom
We need someone who can create web platforms that are designed to work with human beings. Per will also be in charge of leading the developers.

Project Management

We need people who open up doors, get things to happen. Movers and shaker, people who won’t take no for an answer, who can coordinate, who simply knows stuff about getting stuff done.

Annika Lidne
Annika makes stuff happen, it’s not just talk with her. I’m sure that if she was given a mission that she believes in, she would hunt it down relentlessly. I think she would make a good leader for the Project Management team.

Therese Reuterwärd
Seems to be a smart and action-oriented individual. Something tells me she’s going places and the project needs an up-n-comer with lots of energy and clarity.

Tor Löwkrantz
Tor is specifically assigned to make this into a measurable project and to make sure that we know that we’re in fact measuring the right things.

Lead

And finally, yours truly…

Jerry Silfwer
I’m used to managing talent and I’m communicative enough to get all these strong-willed people to work well together. I will get everyone to clearly see the “what’s-in-it-for-me” part as well as the vision. Or simply be the guy who fires those who don’t.

So yes, I think I would kidnap these Swedish supernova bloggers. And then I would want to change the world somehow using online and social. I’m not sure how, but I’m sure that these people together could figure that easily if I just add some structure and deadlines into the mix.

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Behind the keyboard:

Jerry Silver is the author of Doctor Spin, a PR blog that's been around for 15+ years. His fascination for corporate communication and human psychology runs deep. Via his own agency Spin Factory, every day's spent on coaching people and organizations on how to adapt to a 'digital first' world. In 2016, Cision Scandinavia named him "PR Influencer of the Year". Jerry lives in Stockholm, Sweden with his wife Lisah, journalist and television host, and their two-year-old son, Jack.

Interested in Jerry’s services or speaking engagements? Learn more.

Add your comment:

emma

 Okej, när börjar vi? ;)

Reply
Doktor Spinn

We just need an actual project, but that’s just a minor detail, so  think we could go to work right about anytime! 

Malin Nävelsö

 Let me know when you’ll do this, because I’ll definitely want to watch. From a distance.

Reply
Doktor Spinn

Yeah, it’s either super #winning  or super #fail with this, I think.

Marcus Sheridan

I gotta admit Dok, this was way better than my article (thanks for the mention bud) and it sounds like you’ve got a pretty dang good team assembled here ;-)

Cheers,

Marcus

Reply
Doktor Spinn

Thank you Marcus for those kind words and for the inspiration. And I’m glad I found you; I’ve been enjoying your blogging ever since—and I like to think that I’m quite picky with what goes into my Reader! :) 

Tor Löwkrantz

  I’m in, you say jump and I’ll measure how high ;)

Reply
Doktor Spinn

That’s the spirit! And I also want the acceleration curve so we know when to leverage the momentum at the exact right moment! ;)

Doktor Spinn

That’s the spirit! And I also want the acceleration curve so we know when to leverage the momentum at the exact right moment! ;)

emma

 Okej, när börjar vi? ;)

Reply
Doktor Spinn

We just need an actual project, but that’s just a minor detail, so  think we could go to work right about anytime! 

Peter Svenonius

Fantastiskt bra inlägg!

Reply
Doktor Spinn

 Tack Peter!

Peter Svenonius

Fantastiskt bra inlägg!

Reply
Doktor Spinn

 Tack Peter!

Malin Nävelsö

 Let me know when you’ll do this, because I’ll definitely want to watch. From a distance.

Reply
Doktor Spinn

Yeah, it’s either super #winning  or super #fail with this, I think.

Marcus Sheridan

I gotta admit Dok, this was way better than my article (thanks for the mention bud) and it sounds like you’ve got a pretty dang good team assembled here ;-)

Cheers,

Marcus

Reply
Doktor Spinn

Thank you Marcus for those kind words and for the inspiration. And I’m glad I found you; I’ve been enjoying your blogging ever since—and I like to think that I’m quite picky with what goes into my Reader! :) 

Amber-Lee Dibble

Umm, Doktor, my name is Amber-Lee.  I am from Alaska and I really-really agree, whole-heartedly with Malin Nävelsö. (Do you suppose I’m far enough away?) It sounds FANTASTIC!
 I don’t know any of the SuperNovas on your list (this is my shamed-face), but I will by tonight! I would love to watch you and your team change the world and do something wonderful!
Thanks for reminding me that’s how it ALL starts, an idea and  the vision to make that idea come to life.

Reply
Doktor Spinn

Thanks for encouraging words, Amber-Lee! And don’t put that shame-face on, since most of them write in Swedish, which I think goes to show what tremendous knowledge assets are out there in the blogosphere also outside the English-speaking sphere. Because even if most of them are in Swedish, take my word for it—they are great!  Once again, thank you for the love and the comment!

Amber-Lee Dibble

Umm, Doktor, my name is Amber-Lee.  I am from Alaska and I really-really agree, whole-heartedly with Malin Nävelsö. (Do you suppose I’m far enough away?) It sounds FANTASTIC!
 I don’t know any of the SuperNovas on your list (this is my shamed-face), but I will by tonight! I would love to watch you and your team change the world and do something wonderful!
Thanks for reminding me that’s how it ALL starts, an idea and  the vision to make that idea come to life.

Reply
Doktor Spinn

Thanks for encouraging words, Amber-Lee! And don’t put that shame-face on, since most of them write in Swedish, which I think goes to show what tremendous knowledge assets are out there in the blogosphere also outside the English-speaking sphere. Because even if most of them are in Swedish, take my word for it—they are great!  Once again, thank you for the love and the comment!

Micco Grönholm

I’m totally in!
(And honored beyond words for being mentioned in this company. Thank you, Jerry!)
So, whoever you are with a challenge that require changing the world and stuff, bring it on.

Reply
Leffelini

Jag tror du har helt rätt om emma, men jag känner att din plan kan gå på tok för att du har för många med, läckor hamnar lätt utanför gruppen om det är många som vet om informationen. Hur tänkte du hantera det?

(Skämt åsido: superrolig inlägg, om jag läste fler bloggar skulle jag hänga på och göra en egen lista :D )

Reply
Doktor Spinn

How to prevent leaks with such a large project group? That’s easy. I design the project so that the more people know about the project, the better it would be for it. To paraphrase Wall Street, “Leaks is Good”. In fact, I want them to be transparent and to tell the world about what we’re doing as much as they can. 

Maybe if a lot of people know what we’re up to, some might even volunteer to help us out?

Leffelini

Jag tror du har helt rätt om emma, men jag känner att din plan kan gå på tok för att du har för många med, läckor hamnar lätt utanför gruppen om det är många som vet om informationen. Hur tänkte du hantera det?

(Skämt åsido: superrolig inlägg, om jag läste fler bloggar skulle jag hänga på och göra en egen lista :D )

Reply
Doktor Spinn

How to prevent leaks with such a large project group? That’s easy. I design the project so that the more people know about the project, the better it would be for it. To paraphrase Wall Street, “Leaks is Good”. In fact, I want them to be transparent and to tell the world about what we’re doing as much as they can. 

Maybe if a lot of people know what we’re up to, some might even volunteer to help us out?

Therese Reuterswärd

I am up and I’ll be coming (for you) when you need me!

Reply
Doktor Spinn

Sweet! :)

Mattias Östmar

Damnit Jerry, I´ve been doing a digital detox (no social web activity) that has lasted for a week and a half now and this post is the first I see when I can´t resist some snooping again Irresistable! Sealed room, great people and jamming – I´m all in! :-)

Reply
Doktor Spinn

Me like!

Therese Reuterswärd

I am up and I’ll be coming (for you) when you need me!

Reply
Mattias Östmar

Damnit Jerry, I´ve been doing a digital detox (no social web activity) that has lasted for a week and a half now and this post is the first I see when I can´t resist some snooping again Irresistable! Sealed room, great people and jamming – I´m all in! :-)

Reply
Doktor Spinn

Me like!

Tobias

Hej och tack för bra inlägg blogg. Blir bokmärke och länk hit. //Tobias

Reply
Jerry Silfwer

Tack, Tobias!

Johan

Hi Jerry, great idea, but what about making it happen? Assuming this people would join. What could be achieved? What on earth would u change? Best Johan

Reply