Good PR doesn't have to be so complicated. Here's a matrix to keep things straight.
Reading time: Less than a minute
PR doesn’t have to be so complicated.
Here’s a matrix to keep things straight:
BAD PRODUCT/SERVICE + BAD COMMS = BAD PR
BAD PRODUCT/SERVICE + GOOD COMMS = BAD PR
GOOD PRODUCT/SERVICE + BAD COMMS = BAD PR
GOOD PRODUCT/SERVICE + GOOD COMMS = GOOD PR
Simple as that. Now, go do some good PR.
Never miss a Doctor Spin article again?
Join 4,100+ of the best people on the planet — my SpinCTRL subscribers
(+ download 23 Tactics for Content Promotion as a signup bonus).
Interested in Jerry’s services or speaking engagements? Learn more.