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Good PR doesn't have to be so complicated. Here's a matrix to keep things straight.

by JERRY SILVER // Twitter, Facebook, Instagram
Digital PR specialist and CEO at Spin Factory

PR doesn’t have to be so complicated.

Here’s a matrix to keep things straight:

BAD PRODUCT/SERVICE + BAD COMMS = BAD PR

BAD PRODUCT/SERVICE + GOOD COMMS = BAD PR

GOOD PRODUCT/SERVICE + BAD COMMS = BAD PR

GOOD PRODUCT/SERVICE + GOOD COMMSGOOD PR

Simple as that. Now, go do some good PR.

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Behind the keyboard:

Jerry Silver is the author of Doctor Spin, a PR blog that's been around for 15+ years. His fascination for corporate communication and human psychology runs deep. Via his own agency Spin Factory, every day's spent on coaching people and organizations on how to adapt to a 'digital first' world. In 2016, Cision Scandinavia named him "PR Influencer of the Year". Jerry lives in Stockholm, Sweden with his wife Lisah, journalist and television host, and their two-year-old son, Jack.

Interested in Jerry’s services or speaking engagements? Learn more.

Add your comment:

@collentine

nice. Simple but true. Back to basics ;)

Reply
Doktor Spinn

Thanks!

@collentine

nice. Simple but true. Back to basics ;)

Reply