Time Is Not Money! Nice PR Campaign By SAS

by JERRY SILVER // Twitter, Facebook
Digital PR specialist and CEO at Spin Factory

SAS has done a cool campaign. They brought a camera to the airport and started to ask travelers if they could buy their time. But hardly anyone wanted to, instead they were more concerned about getting home to their families.

It communicates very clearly that airplanes better be on time instead of trying to compensate people’s loss of time with money. I like this one! The video is in Swedish:

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PR Blogger:

As the author of Doctor Spin, Jerry's passionate about PR and strategic communications. He runs the agency Spin Factory and hosts online courses at Spin Academy. Jerry lives in Stockholm, Sweden with his wife Lisah, television news anchor and journalist, and their two-year-old son, Jack. Click here to subscribe to Jerry's posts!

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