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Time Is Not Money! Nice PR Campaign By SAS

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SAS has done a cool campaign. They brought a camera to the airport and started to ask travelers if they could buy their time. But hardly anyone wanted to, instead they were more concerned about getting home to their families.

It communicates very clearly that airplanes better be on time instead of trying to compensate people’s loss of time with money. I like this one! The video is in Swedish:

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PR Blogger:

As the author of Doctor Spin, Jerry's passionate about online persuasion and public relations. He runs the agency Spin Factory, the community PR of Sweden, and the e-learning platform Spin Academy. Jerry lives in Stockholm with his wife Lisah and their son, Jack. Click here to subscribe to Jerry's posts!

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